- Keyword audit and research: Analysis of search intentions, study of the competition and selection of strategic queries.
- Design of editorial calendars: Planning of content according to seasonality and visibility objectives.
- Optimized web writing (SEO): Structuring of texts (Hn), markup (Meta-titles, Meta-descriptions) and internal/external linking.
- Copywriting and Storytelling: Writing sales pages, newsletters and engaging content to convert the audience.
- Integration on WordPress: Publication of articles, Block Editor layout (Gutenberg/Elementor), image optimization and configuration of SEO extensions (Yoast, RankMath).
- Content translation and localization: Smooth adaptation and SEO optimization of texts from English to French (or vice versa).
- Multi-thematic writing: Ability to popularize various and demanding subjects (e-commerce, finance, digital, technical, lifestyle).
- Performance Analysis: Track positions and traffic via Google Analytics and Google Search Console to adjust the strategy.