Details

Description

I manage a growing Tunisian brand of menstrual panties. We have a functional website and an active presence on Facebook, Instagram, and TikTok.
Currently, our ads generate a high volume of messages and interactions, but the conversion rate into direct sales is still insufficient. We are looking for a Media Buying expert to optimize our campaigns and move up a gear.
Main missions:
Audit and Optimization: Analyze our current campaigns and identify bottlenecks.
Conversion Strategy: Set up campaigns oriented "Sales/Conversion" (and not only "Interaction/Messages").
Retargeting: Configure and manage the Meta Pixel to retarget site visitors and cart abandonment.
Testing: Testing different audiences and creatives (A/B testing) to lower the cost per acquisition (CPA).
Reporting: Weekly performance monitoring (ROAS, number of sales, cost per sale).
Profile sought:
Proven experience in e-commerce
Perfect mastery of Meta Business Manager and TikTok Ads.
Ability to suggest improvements on the website (Landing page) to improve conversion.
Results-oriented and ROI-driven mindset.