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Presentation
Aasttha Shahi is a marketing consultant and brand strategist who specializes in transforming businesses into memorable brands through compelling storytelling, strategic positioning, and audience-focused communication. With a natural ability to understand consumer psychology and market behavior, she helps brands uncover their unique voice and build meaningful connections with their customers.
Her approach combines creativity with strategic insight, allowing her to identify hidden opportunities, decode complex customer motivations, and craft campaigns that influence perception and drive growth. She is particularly skilled at building brand narratives, developing content ecosystems, and creating marketing strategies that balance emotional resonance with commercial objectives.
Having worked with both national and international brands, Aasttha brings a blend of elegance, diplomacy, and persuasive communication to every project. She thrives in situations that require reinvention, brand transformation, and navigating challenging market environments. Her ability to see beyond surface-level trends enables her to uncover deeper consumer insights that often become the foundation for successful campaigns.
Known for her intuitive understanding of branding, strong relationship-building abilities, and fearless approach to innovation, Aasttha helps businesses move beyond conventional marketing and create lasting influence in competitive markets.
Her approach combines creativity with strategic insight, allowing her to identify hidden opportunities, decode complex customer motivations, and craft campaigns that influence perception and drive growth. She is particularly skilled at building brand narratives, developing content ecosystems, and creating marketing strategies that balance emotional resonance with commercial objectives.
Having worked with both national and international brands, Aasttha brings a blend of elegance, diplomacy, and persuasive communication to every project. She thrives in situations that require reinvention, brand transformation, and navigating challenging market environments. Her ability to see beyond surface-level trends enables her to uncover deeper consumer insights that often become the foundation for successful campaigns.
Known for her intuitive understanding of branding, strong relationship-building abilities, and fearless approach to innovation, Aasttha helps businesses move beyond conventional marketing and create lasting influence in competitive markets.
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Offered services
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Launch & Go-To-Market Strategist
Product launches
New brand launches
Campaign architecture
Launch content
Lead generation systems
Relevant Experience:
Juicy Couture launch
International brand positioning
Healthcare & DTC ...
40 $ Per hour
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Content Strategy & Storytelling Consultant
Content ecosystems
Editorial calendars
Story-driven marketing
Social strategy
Website messaging
20 $ Per hour
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Personal Branding Consultant
Founder branding
LinkedIn strategy
Instagram positioning
Thought leadership
Content pillars
Personal narrative development Best for:
CEOs, coaches, consultants, investors.
30 $ Per hour
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Fractional Marketing Strategist
Marketing planning
Growth strategy
Campaign architecture
Team management
Agency coordination
KPI tracking Best for:
Companies not ready for a full-time CMO.
40 $ Per hour
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Email Marketing & Lifecycle Marketing Consultant
Welcome flows
Abandoned cart sequences
Retention campaigns
Promotional calendars
Segmentation strategy
Email copywriting Proof:
75% open rate
4.5% CTR
15% conversion rate
20 $ Per hour
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Brand Strategy & Positioning Consultant
Brand positioning
Messaging architecture
Brand voice development
Audience research
Competitive analysis
Customer journey mapping
Best for:
Startups, founders, DTC brands, coaches, ...
35 $ Per hour
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Background
Marketing Strategist & Virtual Assistant
Developed and executed marketing strategies to increase brand visibility, lead generation, and customer engagement.
Managed operational workflows, communication systems, project coordination, and campaign execution across multiple business functions.
Established structured processes for campaign management, task tracking, reporting, and financial administration.
Supported real estate investment and housing initiatives through content strategy, website planning, and marketing automation.
Acted as a strategic execution partner, transforming business objectives into measurable marketing activities.
Coordinated cross-functional projects while ensuring alignment between marketing, operations, and business development goals.
Managed operational workflows, communication systems, project coordination, and campaign execution across multiple business functions.
Established structured processes for campaign management, task tracking, reporting, and financial administration.
Supported real estate investment and housing initiatives through content strategy, website planning, and marketing automation.
Acted as a strategic execution partner, transforming business objectives into measurable marketing activities.
Coordinated cross-functional projects while ensuring alignment between marketing, operations, and business development goals.
Marketing Consultant
Developed the brand positioning, messaging framework, and website content strategy for an AI-powered healthcare platform.
Simplified complex healthcare and artificial intelligence concepts into clear, engaging, and conversion-focused communication.
Created investor decks, sales collateral, case studies, and partnership materials to support business growth initiatives.
Designed and implemented integrated marketing systems across content, email marketing, SEO, and strategic partnerships.
Collaborated with leadership teams to establish market differentiation and strengthen brand credibility within the healthcare technology sector.
Led content strategy initiatives that improved stakeholder engagement and strengthened brand authority.
Simplified complex healthcare and artificial intelligence concepts into clear, engaging, and conversion-focused communication.
Created investor decks, sales collateral, case studies, and partnership materials to support business growth initiatives.
Designed and implemented integrated marketing systems across content, email marketing, SEO, and strategic partnerships.
Collaborated with leadership teams to establish market differentiation and strengthen brand credibility within the healthcare technology sector.
Led content strategy initiatives that improved stakeholder engagement and strengthened brand authority.
Brand & Marketing Consultant
Led brand strategy, customer journey mapping, and content marketing initiatives for a custom apparel DTC brand.
Built and optimized lifecycle email marketing systems, contributing approximately 21% of overall revenue while maintaining open rates exceeding 65%.
Developed customer retention, welcome, abandoned cart, post-purchase, and promotional campaigns that improved engagement and repeat purchases.
Defined and refined the brand voice, positioning the company as a relatable and customer-centric fashion brand.
Created content strategies across website, email, social media, and SEO channels to drive acquisition and retention.
Partnered with leadership to align marketing initiatives with revenue objectives and long-term brand growth.
Built and optimized lifecycle email marketing systems, contributing approximately 21% of overall revenue while maintaining open rates exceeding 65%.
Developed customer retention, welcome, abandoned cart, post-purchase, and promotional campaigns that improved engagement and repeat purchases.
Defined and refined the brand voice, positioning the company as a relatable and customer-centric fashion brand.
Created content strategies across website, email, social media, and SEO channels to drive acquisition and retention.
Partnered with leadership to align marketing initiatives with revenue objectives and long-term brand growth.
Content Manager
Managed content, influencer marketing, and integrated campaign strategies for leading global fashion and lifestyle brands.
Increased social media engagement and audience growth by 66.7% through strategic content planning and execution.
Led influencer collaborations, celebrity endorsements, gifting campaigns, and brand partnership initiatives.
Supported the Indian launch of Juicy Couture and contributed to awareness-building campaigns for international brands entering the Indian market.
Developed localized brand narratives and communication strategies for Tommy Hilfiger Travel Gear, United Colors of Benetton, Aeropostale, and other portfolio brands.
Managed campaign budgets, agency relationships, and cross-functional teams to deliver high-impact marketing initiatives.
Led distribution planning and amplification strategies for television and digital campaigns to maximize reach and engagement.
Increased social media engagement and audience growth by 66.7% through strategic content planning and execution.
Led influencer collaborations, celebrity endorsements, gifting campaigns, and brand partnership initiatives.
Supported the Indian launch of Juicy Couture and contributed to awareness-building campaigns for international brands entering the Indian market.
Developed localized brand narratives and communication strategies for Tommy Hilfiger Travel Gear, United Colors of Benetton, Aeropostale, and other portfolio brands.
Managed campaign budgets, agency relationships, and cross-functional teams to deliver high-impact marketing initiatives.
Led distribution planning and amplification strategies for television and digital campaigns to maximize reach and engagement.
Content Marketing Executive
Owned end-to-end marketing activities including content strategy, product launches, lead generation, and customer acquisition initiatives.
Developed SEO-focused content ecosystems that improved organic traffic, search visibility, and customer discovery.
Managed website content, blog strategy, marketplace listings, public relations activities, and brand communication.
Supported paid media campaigns and performance marketing initiatives to drive product sales and customer acquisition.
Collaborated with product and leadership teams to launch new offerings and strengthen market positioning.
Developed SEO-focused content ecosystems that improved organic traffic, search visibility, and customer discovery.
Managed website content, blog strategy, marketplace listings, public relations activities, and brand communication.
Supported paid media campaigns and performance marketing initiatives to drive product sales and customer acquisition.
Collaborated with product and leadership teams to launch new offerings and strengthen market positioning.
Strategic Initiatives
Assisted in campaign planning, social media strategy, and content marketing initiatives for brand awareness and stakeholder engagement.
Coordinated outreach programs, partnership initiatives, and B-school engagement campaigns.
Supported the development of marketing communication assets, content calendars, and promotional activities.
Contributed to brand-building efforts through strategic content creation and digital marketing execution.
Worked closely with internal stakeholders to ensure alignment between campaign objectives and business goals.
Coordinated outreach programs, partnership initiatives, and B-school engagement campaigns.
Supported the development of marketing communication assets, content calendars, and promotional activities.
Contributed to brand-building efforts through strategic content creation and digital marketing execution.
Worked closely with internal stakeholders to ensure alignment between campaign objectives and business goals.
BBA
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Game Theory
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Digital Transformation
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Creative thinking
🇬🇧English 🇮🇳Hindi
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Working hours
Monday
From08h00To18h00
Tuesday ▪ Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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