I’m a Product Manager and founder with 4+ years of hands-on experience taking ideas from concept through product definition, validation and execution.

My experience spans sustainable products, manufacturing, business operations and AI-enabled systems. I work across product strategy, requirements, roadmaps, prioritisation, process design, stakeholder coordination, market validation and go-to-market planning.

As the Founder and Product Lead of EcoBuddies, I have worked on the development and commercialisation of sustainable packaging products, coordinating customer requirements, product specifications, pricing, manufacturing readiness and supplier relationships. I also work on EcoSolutions, where my focus includes new material innovation, validation planning and commercial product strategy.

More recently, I have been developing AI-enabled operational systems involving multiple AI agents, workflow automation, approval and governance systems, dashboards, model orchestration and structured business processes. This gives me a practical understanding of how AI can be incorporated into real business operations rather than simply added as a feature.

I can help startups and growing businesses with 0-to-1 product strategy, product requirements, roadmap development, business and competitor research, workflow design, AI product planning, process improvement and turning complex ideas into clear, executable plans.

I bring a founder’s perspective to product management: I focus not only on what can be built, but also on what customers need, what is commercially viable and what can realistically be executed.