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Presentation
Strategic Market & Business Development Consultancy for Oil Majors and Service Providers:
I provide strategic market intelligence and business development consultancy to support oil majors and leading service companies in navigating Asia Pacific’s complex and fast-evolving energy landscape. With nearly 20 years of experience across Oil & Gas, gas processing, refining, petrochemicals, and catalysts, I help organizations align technical capabilities with robust, data-backed commercial strategies.
As a Chemical Engineer by training, my career spans operations and process engineering, design, turnaround and shutdown in gas plants, and commercially focused roles in marketing and business development across the region. This combination enables a **holistic view** of asset performance, service value propositions, and market positioning for both operators and service providers.
Core Services for Corporate Clients
- Market Intelligence & Competitive Analysis
Structured market surveys, customer mapping, and competitor benchmarking to inform portfolio strategy, tender focus, and regional growth priorities for oil majors and service companies.
- Strategic Marketing & Business Development
Development of go-to-market strategies, key account targeting, and partnership frameworks that strengthen positioning in upstream, midstream, and downstream segments.
- Sector and Technology Opportunity Studies
In-depth studies on specific technologies and services, including gas processing, FPSO-related services, nucleonics instrumentation, catalysts, renewables, and carbon capture solutions, with clear views on addressable market and growth potential.
- Investment and Expansion Advisory**
Support for CAPEX prioritization, regional entry or expansion, and alignment of service offerings with Asia Pacific demand, regulatory trends, and decarbonization pathways.
Value to Oil Majors and Service Providers
- Deep familiarity with operator–service provider interfaces, technical decision cycles, and procurement dynamics.
- Strong insight into Asia Pacific growth drivers, including LNG, CCUS, and refinery/petchem integration.
- Ability to translate complex technical propositions into clear commercial narratives and differentiated service offerings.
My objective is to deliver actionable, management-ready insights that support executive decision-making, strengthen competitive positioning, and unlock sustainable growth across the Oil & Gas and low-carbon value chains in Asia Pacific.
I provide strategic market intelligence and business development consultancy to support oil majors and leading service companies in navigating Asia Pacific’s complex and fast-evolving energy landscape. With nearly 20 years of experience across Oil & Gas, gas processing, refining, petrochemicals, and catalysts, I help organizations align technical capabilities with robust, data-backed commercial strategies.
As a Chemical Engineer by training, my career spans operations and process engineering, design, turnaround and shutdown in gas plants, and commercially focused roles in marketing and business development across the region. This combination enables a **holistic view** of asset performance, service value propositions, and market positioning for both operators and service providers.
Core Services for Corporate Clients
- Market Intelligence & Competitive Analysis
Structured market surveys, customer mapping, and competitor benchmarking to inform portfolio strategy, tender focus, and regional growth priorities for oil majors and service companies.
- Strategic Marketing & Business Development
Development of go-to-market strategies, key account targeting, and partnership frameworks that strengthen positioning in upstream, midstream, and downstream segments.
- Sector and Technology Opportunity Studies
In-depth studies on specific technologies and services, including gas processing, FPSO-related services, nucleonics instrumentation, catalysts, renewables, and carbon capture solutions, with clear views on addressable market and growth potential.
- Investment and Expansion Advisory**
Support for CAPEX prioritization, regional entry or expansion, and alignment of service offerings with Asia Pacific demand, regulatory trends, and decarbonization pathways.
Value to Oil Majors and Service Providers
- Deep familiarity with operator–service provider interfaces, technical decision cycles, and procurement dynamics.
- Strong insight into Asia Pacific growth drivers, including LNG, CCUS, and refinery/petchem integration.
- Ability to translate complex technical propositions into clear commercial narratives and differentiated service offerings.
My objective is to deliver actionable, management-ready insights that support executive decision-making, strengthen competitive positioning, and unlock sustainable growth across the Oil & Gas and low-carbon value chains in Asia Pacific.
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Portfolio
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Background
Regional Business Development Manager, Asia Pacific
To achieve annual revenue target of circa £3.7 million for the region covering the Asia Pacific region for Measurement Instruments (MI). Contributes to achieving company operating profit & working capital targets along with long term growth in line with company strategy. Identifies and approaches potential clients for the range of services within the MI portfolio. The role includes key account management of existing clients as well as new business generation in both new and existing markets.
Tracerco’s technologies covers nucleonic level measurement instruments with process controls and process diagnostics technologies to visualize oil, water, and gas flow in reservoirs, detect asset integrity issues, characterize subsea flow assurance problem, and troubleshoot process challenges in refineries, petrochemicals and gas plants, either onshore or offshore including subsea. Currently based in Kuala Lumpur headquarter for Asia Pacific. This also includes the flagship product Profiler™ which is a much sought after nucleonics level instruments.
Tracerco’s technologies covers nucleonic level measurement instruments with process controls and process diagnostics technologies to visualize oil, water, and gas flow in reservoirs, detect asset integrity issues, characterize subsea flow assurance problem, and troubleshoot process challenges in refineries, petrochemicals and gas plants, either onshore or offshore including subsea. Currently based in Kuala Lumpur headquarter for Asia Pacific. This also includes the flagship product Profiler™ which is a much sought after nucleonics level instruments.
Marketing & Business Development Manager, SEAANZ
Focus on maintaining and expanding business line Catalysts market position for all product lines in the region of SEAANZ, through initiation and support of target and customer-oriented developments of products and services. Implementing regional marketing strategies in SEAANZ region in line with global product line strategy. Evonik catalysts are being utilized in industries such as Life Sciences and Fine Chemicals, Industrial and Petrochemicals Market, and Polyolefins segments.
Achievements: Growing sales from an initial of 10.8 MEUR in 2018, to 11.7 MEUR in 2019. Annual Sales targets of 5% surpassed in 2019 with 8% growth in revenues.
Achievements: Growing sales from an initial of 10.8 MEUR in 2018, to 11.7 MEUR in 2019. Annual Sales targets of 5% surpassed in 2019 with 8% growth in revenues.
Area Manager
Ensuring continued growth of technical sales and account operating profitability within the assigned personal area as well as an assigned area containing the territories of other district personnel. Assigned to manage site operations for PETRONAS Malaysia Refining Company in Melaka, Malaysia. Dorf Ketal provides chemical treatment solutions and technical services for desalters, corrosion control for distillation columns, and fuel additives solutions to refineries and petrochemicals businesses in Malaysia.
Achievements: Securing 2.0 Mil USD contract with PETRONAS PRPC Fuel Additives in Q1 2018. Renewal of 2.0 Mil USD contract with PETRONAS Melaka for chemical treatments in 2018
Achievements: Securing 2.0 Mil USD contract with PETRONAS PRPC Fuel Additives in Q1 2018. Renewal of 2.0 Mil USD contract with PETRONAS Melaka for chemical treatments in 2018
Gas Processing Engineer
Creates designs of equipment’s for acid gas removal units projects. Equipment includes absorber, KO drums, flash vessels, drain vessel and separators. This covers initial designs for BOD of AGRU & SRU plants. Various simulation tools utilized included ProII, Pro2Col, Multiple Vessel Blowdown 2000, which covers initial design of equipment’s for SRUs, and AGRUs. Obtained Green Passport whilst working with Shell which enables authorized entry into any Shell plant/facilities globally.
Process Engineer (Operations)
Functions as Operations Engineer for LNG trains which encompasses units such as liquefaction, fractionation, and condensate stabilizer, AGRU, including LNG storage and loading facilities. Involved actively in HAZOP studies, leading safety reviews and incident investigations, risk assessments, and IPF review as part of plant operations. Able to function as an operations coordinator in major turnarounds, from planning, scheduling stage, execution and plant shutdown and start-ups. Worked with operations and HSE team to achieve ISO 14001 certification for MLNG.
Bachelor of Engineering (Chemical)
Bachelor's degree in Engineering (Chemical)
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AMiChemE
Associate Member for Institution of Chemical Engineers
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday ▪ Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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