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Presentation
Helping brands solve the "black box" of marketing spend by building robust tracking ecosystems that survive the post-cookie era. I specialize in turning fragmented data into a single source of truth for marketing ROI.
Key Specializations:
Full-Funnel Attribution: Implementing Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to identify true growth drivers.
Server-Side Tracking: Future-proofing data collection via GTM Server-Side to bypass ad-blockers and tracking prevention (ITP).
Measurement Strategy: Defining North Star metrics and building custom Looker Studio/Tableau dashboards for real-time decision-making.
Platform Integrity: Auditing and fixing "broken" GA4, Meta Pixel, and Conversion API (CAPI) setups to ensure 100% data accuracy.
Key Specializations:
Full-Funnel Attribution: Implementing Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to identify true growth drivers.
Server-Side Tracking: Future-proofing data collection via GTM Server-Side to bypass ad-blockers and tracking prevention (ITP).
Measurement Strategy: Defining North Star metrics and building custom Looker Studio/Tableau dashboards for real-time decision-making.
Platform Integrity: Auditing and fixing "broken" GA4, Meta Pixel, and Conversion API (CAPI) setups to ensure 100% data accuracy.
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Background
🇬🇧English 🇪🇸Spanish 🇮🇹Italian
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday â–ª Today
Closed
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