Alessandro Deflorian
Berlin, Germany
Alessandro Deflorian
Independent Consultant Tracking and Attribution
Category : Consulting and advisory
Helping brands solve the "black box" of marketing spend by building robust tracking ecosystems that survive the post-cookie era. I specialize in turning fragmented data into a single source of truth for marketing ROI.
Key Specializations:
Full-Funnel Attribution: Implementing Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to identify true growth drivers.
Server-Side Tracking: Future-proofing data collection via GTM Server-Side to bypass ad-blockers and tracking prevention (ITP).
Measurement Strategy: Defining North Star metrics and building custom Looker Studio/Tableau dashboards for real-time decision-making.
Platform Integrity: Auditing and fixing "broken" GA4, Meta Pixel, and Conversion API (CAPI) setups to ensure 100% data accuracy.
Key Specializations:
Full-Funnel Attribution: Implementing Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to identify true growth drivers.
Server-Side Tracking: Future-proofing data collection via GTM Server-Side to bypass ad-blockers and tracking prevention (ITP).
Measurement Strategy: Defining North Star metrics and building custom Looker Studio/Tableau dashboards for real-time decision-making.
Platform Integrity: Auditing and fixing "broken" GA4, Meta Pixel, and Conversion API (CAPI) setups to ensure 100% data accuracy.
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
- 🇬🇧 English
- 🇪🇸 Spanish
- 🇮🇹 Italian
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