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Presentation
Results-driven Digital Strategy & Web Development Leader with over a decade of combined experience spanning full-stack development, eCommerce, SEO, IT operations, and AI-assisted content production. Currently leading the complete digital ecosystem of Alkhidmat Foundation Ghotki — from website architecture and HMIS system oversight to social media strategy and media team leadership.
Proven ability to translate organisational goals into scalable digital solutions. Hands-on expertise in PHP, WordPress, and WooCommerce, complemented by working knowledge of modern AI video and image tools (Wan AI, Runway). Comfortable operating at the intersection of technical execution and strategic direction — building systems that drive measurable results.
Technical:
PHP · WordPress · WooCommerce · MySQL · HTML5 · CSS3 · JavaScript
SEO & Growth:
On-Page SEO (Yoast) · Keyword Research · Google Analytics · Search Rankings
AI & Media:
Wan AI · Runway · Adobe Photoshop · Illustrator · Premiere Pro · CapCut · Canva
IT & Systems:
HMIS System Management · IT Operations · POS Systems · MS Office Suite
Leadership:
Team Management · Project Management · Client Negotiation · Cross-Functional Coordination
Proven ability to translate organisational goals into scalable digital solutions. Hands-on expertise in PHP, WordPress, and WooCommerce, complemented by working knowledge of modern AI video and image tools (Wan AI, Runway). Comfortable operating at the intersection of technical execution and strategic direction — building systems that drive measurable results.
Technical:
PHP · WordPress · WooCommerce · MySQL · HTML5 · CSS3 · JavaScript
SEO & Growth:
On-Page SEO (Yoast) · Keyword Research · Google Analytics · Search Rankings
AI & Media:
Wan AI · Runway · Adobe Photoshop · Illustrator · Premiere Pro · CapCut · Canva
IT & Systems:
HMIS System Management · IT Operations · POS Systems · MS Office Suite
Leadership:
Team Management · Project Management · Client Negotiation · Cross-Functional Coordination
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Background
Head of Digital Strategy & Web Development
Own the end-to-end digital strategy for a high-profile humanitarian organisation, aligning web presence, social media channels, and IT operations with programme goals.
Developed and maintain the organisation's official website (alkhidmatghotki.org), ensuring performance, security, and SEO standards are continuously met.
Oversee the HMIS (Health Management Information System), coordinating with field teams to ensure data integrity and operational continuity.
Lead a cross-functional media team, using AI-powered tools (Wan AI, Runway) to produce campaign content that has measurably grown community engagement.
Plan and execute social media campaigns tied to fundraising drives, disaster relief efforts, and awareness programmes — delivering consistent brand messaging across platforms.
Developed and maintain the organisation's official website (alkhidmatghotki.org), ensuring performance, security, and SEO standards are continuously met.
Oversee the HMIS (Health Management Information System), coordinating with field teams to ensure data integrity and operational continuity.
Lead a cross-functional media team, using AI-powered tools (Wan AI, Runway) to produce campaign content that has measurably grown community engagement.
Plan and execute social media campaigns tied to fundraising drives, disaster relief efforts, and awareness programmes — delivering consistent brand messaging across platforms.
Web Developer
Spearheaded an eCommerce digital transformation initiative, building and deploying PHP and WordPress-based solutions that streamlined client operations.
Managed social media strategy alongside technical development, increasing follower engagement through targeted content and consistent posting schedules.
Collaborated with stakeholders to gather requirements and deliver projects on time within scope and budget.
Managed social media strategy alongside technical development, increasing follower engagement through targeted content and consistent posting schedules.
Collaborated with stakeholders to gather requirements and deliver projects on time within scope and budget.
Jr. Php Developer
Converted 15+ design mockups (PSDs) into fully responsive WordPress themes, ensuring pixel-perfect fidelity across desktop and mobile breakpoints.
Customised WooCommerce stores and Core PHP solutions to meet specific client business requirements.
Implemented SEO strategies using Yoast and Google Analytics, achieving top-3 search rankings for 15+ competitive keywords across multiple client projects.
Customised WooCommerce stores and Core PHP solutions to meet specific client business requirements.
Implemented SEO strategies using Yoast and Google Analytics, achieving top-3 search rankings for 15+ competitive keywords across multiple client projects.
BS in Computer Engineering
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Advance Web Development Workshop
Computer Collegiate, Karachi — Intensive workshop covering modern web development practices, responsive design, and PHP best practices.
🇬🇧English 🇪🇸Spanish
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday ▪ Today
Closed
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