Digital Marketing and Web Specialist with 6+ years of experience in SEO, WordPress website management, Canva-based design, and social media marketing. Proven track record of improving organic search rankings, website performance, user engagement, and brand visibility. Strong expertise in data-driven marketing strategies, CMS management, and content optimization to support business growth.

Core Competencies

Search Engine Optimization (SEO)

On-Page SEO & Technical SEO

Keyword Research & Competitor Analysis

WordPress Development & CMS Management

Website Performance & Speed Optimization

Mobile Responsiveness & UX Optimization

Canva Design (Creatives, Banners, Reels, Infographics)

Social Media Marketing & Content Management

Google Analytics & Google Search Console

Content Strategy & Digital Branding

Professional Experience
Digital Marketing & Web Specialist | 6 Years

Planned and executed SEO strategies to improve keyword rankings, organic traffic, and search visibility.

Conducted keyword research, on-page optimization, technical audits, and content optimization aligned with search intent.

Monitored website performance using Google Analytics and Search Console to track traffic, engagement, and conversions.

Developed, customized, and maintained WordPress websites with a focus on performance, security, and scalability.

Improved website speed, mobile usability, and overall user experience to support higher engagement and lower bounce rates.

Created marketing creatives using Canva, including social media posts, reels, banners, and infographics aligned with brand guidelines.

Managed social media content calendars and published optimized content across platforms such as Instagram, Facebook, and LinkedIn.

Analyzed social media performance metrics to improve reach, engagement, and follower growth.

Collaborated with marketing, design, and content teams to deliver consistent digital campaigns.

Supported lead generation and brand awareness initiatives through SEO and social media strategies.

Key Achievements

Improved organic traffic and keyword rankings through consistent SEO optimization.

Delivered user-friendly, SEO-optimized WordPress websites for multiple projects.

Enhanced brand visibility and engagement through visually appealing social media creatives and reels.

Professional Strengths
Self-driven and detail-oriented professional with strong analytical and problem-solving skills. Ability to manage multiple projects, meet deadlines, and adapt to changing digital trends. Committed to continuous learning and performance improvement.