I’m Ana, a brand identity and graphic designer based in Salzburg, owner of Atelier 29a — a small, independent design practice where strategy, intuition, and visual storytelling meet. My work spans branding, print and digital worlds, with a focus on thoughtful identities, visual systems, and tactile printed matter that feels meaningful, intentional, and human.

I design with your audience in mind — not only how a brand looks, but how it is perceived, understood, and experienced by the people it speaks to. When the project requires a deeper strategic foundation, you’ll receive a guided workbook that helps clarify your brand story, values, tone, and audience perspective. This step supports alignment, shared understanding, and more intentional design decisions throughout the process.

I approach design as a collaborative and reflective journey. Before creating visuals, I take time to understand the atmosphere of a brand — its story, rhythm, and emotional world. From there, I translate ideas into clear structures, subtle details, and visually coherent systems that can live across both digital spaces and physical formats.

I work on brand identities, every scale design, and concept-driven print and digital projects for independent businesses and cultural initiatives. I’m selective about who I work with — I value clients who respect craft, intention, and long-term thinking.

Throughout each collaboration, I offer guidance, structure, and creative direction — supporting clients from early conversations and concept development through refinement, production, and implementation. My goal is to create design work that feels grounded, honest, and true to the essence of each project, while leaving space for curiosity, experimentation, and aesthetic sensibility.