Aremu Lawal

▸ Core Build:: Led end-to-end engineering of a fintech wallet platform — React + Tailwind CSS frontend, Node.js + Express backend, PostgreSQL database, and Flutterwave API integration for payment processing and virtual account provisioning.
▸ Real-Time Systems:: Implemented webhook-based transaction status relay, delivering live payment feedback to users in under 2 seconds — eliminating the 'did it go through?' anxiety loop that was the platform's top support complaint.
▸ Admin Infrastructure:: Built a 3-tier role-based admin panel (Super Admin, Manager, Agent) with live transaction monitoring, flagging queue, KYC review workflow, and CSV export — reducing ops team dependence on spreadsheets entirely.
▸ Design System:: Established a shared component library and design token system across all screens, maintaining visual consistency as the product scaled to new features.

▸ Production Lead:: Produced 8 brand and product videos across 5 fintech clients — scripting, talent direction, professional voiceover integration, After Effects motion graphics, colour grading, and broadcast-quality delivery for YouTube, Meta, and investor decks.
▸ Performance Results:: Video campaigns for two fintech clients achieved 3.1× higher view-through rate versus static ad creative alternatives running in the same period across Meta placements.
▸ Compliance-First Workflow:: Built regulatory advertising constraints (no guaranteed returns, required disclosures, restricted language) into the scripting stage — zero post-production compliance rework across all 8 video projects.
▸ Extended Value:: 3 of 8 videos repurposed by clients as investor pitch assets and product onboarding content, extending the ROI of each engagement well beyond the original campaign brief.

▸ Brand Identity Systems:: Delivered complete visual identity systems for 3 fintech startups — including logo suites, colour palettes, typography hierarchies, Figma component libraries, and brand guidelines. One client's brand was used as the cornerstone of their seed fundraising presentation.
▸ Performance Creative:: Designed 12+ ad creative variants (static and animated) for Meta and Google campaigns targeting financial service audiences — measurable CTR improvement over previous Canva-built creatives across all client accounts.
▸ Scale-Ready Delivery:: Built 20+ Figma-editable social media template systems per client, enabling in-house teams to maintain brand consistency after handoff without external dependency.
▸ Compliance-Safe Production:: Developed financial advertising messaging frameworks with disclosure requirements baked into the brief stage — eliminated post-production revision cycles caused by compliance failures.