Presentation
ground up, led multi-channel campaigns that moved numbers, and contributed UI/UX design to
a campaign that walked away with a Cannes Lions Silver Lion in 2025. That last one isn't
something I say to impress it's something I say to show you the level I operate at and the
company I keep.
Background
Led visual design on 15+ integrated marketing campaigns annually in collaboration with marketing and content teams, boosting audience engagement by 25%. Standardised brand design systems and component libraries, reducing revision rounds by 40% and accelerating project delivery timelines. Introduced AI-assisted design workflows using Openart and Higgsfield, and many more cutting asset production time by approximately 60%. Managed end-to-end Amazon listing design for 5+ clients — including product listing images, video content, and ad creatives consistently updating assets to align with seasonal offers, platform trends, and marketing team campaigns.

