I’m a Senior BI & Analytics Consultant with over 10 years of experience in Power BI engineering, semantic data modeling, and marketing analytics. At Fractal Analytics, I designed enterprise‑grade dashboards for ROAS, CTR, CVR, and sales uplift, reducing report load times by 30% using DAX Studio optimization. I’ve also implemented governed BI ecosystems with ALM Toolkit, ensuring smooth DEV–UAT–PROD deployments. My strength lies in translating complex marketing data into actionable insights — for example, building customer segmentation models that improved targeted retention strategies. I combine technical depth in Power BI, SQL, and Python automation with strong stakeholder collaboration, enabling data‑driven decisions across retail, telecom, and e‑commerce domains