Assem Soliman

I am a UX Researcher and Designer with hands-on experience conducting user interviews, usability testing, and translating user insights into actionable product recommendations. My background spans the full research cycle — from discovery and synthesis to wireframing and low-fidelity prototyping — with a strong focus on advocating for the end user throughout the design process.
I specialize in the Arabic-speaking market, having worked closely with users in the MENA region, particularly in Saudi Arabia, on fintech and subscription-based products. I bridge the gap between Arabic-speaking users and product teams by delivering clear, structured insights in both Arabic and English.
Whether you need research to validate a product direction, usability sessions to uncover friction points, or wireframes to bring ideas to life — I provide solutions grounded in real user behavior, not assumptions.