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Presentation
I provide comprehensive marketing performance analytics and campaign optimization services for growing businesses looking to maximize their return on ad spend (ROAS). Leveraging advanced econometric modeling and custom CRM integration frameworks, I help clients align top-of-funnel ad campaigns directly with bottom-line revenue outcomes.
Key Services Offered:
Multi-Channel Campaign Optimization: Auditing performance across Google Ads, Meta Ads, and third-party vendor channels to identify underperforming ad spend and lower true Customer Acquisition Cost (CAC).
Lead-to-Revenue Attribution Analysis: Cross-referencing marketing touchpoints, call-tracking records, and operational CRM completed jobs (such as ServiceTitan) to verify authentic customer conversions.
Predictive Budget & Revenue Forecasting: Applying statistical time-series models to project 30/60/90-day marketing revenue growth and establish optimal channel budget allocations.
Executive Performance Reporting: Delivering dynamic interactive dashboards to give leadership clear, actionable insights into campaign profitability and customer lifetime value (LTV).
I personally partner with executive teams to eliminate wasted marketing budget, audit agency performance claims, and scale profitable client acquisition strategies.
Key Services Offered:
Multi-Channel Campaign Optimization: Auditing performance across Google Ads, Meta Ads, and third-party vendor channels to identify underperforming ad spend and lower true Customer Acquisition Cost (CAC).
Lead-to-Revenue Attribution Analysis: Cross-referencing marketing touchpoints, call-tracking records, and operational CRM completed jobs (such as ServiceTitan) to verify authentic customer conversions.
Predictive Budget & Revenue Forecasting: Applying statistical time-series models to project 30/60/90-day marketing revenue growth and establish optimal channel budget allocations.
Executive Performance Reporting: Delivering dynamic interactive dashboards to give leadership clear, actionable insights into campaign profitability and customer lifetime value (LTV).
I personally partner with executive teams to eliminate wasted marketing budget, audit agency performance claims, and scale profitable client acquisition strategies.
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Background
Audit Team Lead & Forensic Consultant
"While serving as Audit Team Lead at Olusola Adekanola & Co. on a World Bank-funded revenue generation project in Jigawa State, I led a specialized forensic audit team tasked with evaluating revenue leakages across foreign contractor operations. Recognizing systemic discrepancies between reported expatriate headcount and field operations, I spearheaded an independent third-party verification exercise in collaboration with regulatory bodies, including the Nigeria Immigration Service.
Our investigation revealed that actual expatriate footprints were three times higher than officially declared by project operators. By applying rigorous data triangulation and forensic audit procedures, my team successfully corrected the assessments, tripling the state's internally generated revenue (IGR) from the project while establishing strict compliance and verification controls."
Our investigation revealed that actual expatriate footprints were three times higher than officially declared by project operators. By applying rigorous data triangulation and forensic audit procedures, my team successfully corrected the assessments, tripling the state's internally generated revenue (IGR) from the project while establishing strict compliance and verification controls."
M.Sc
M.Sc. Economics | Strategic Focus & Technical Capabilities:
Econometric Modeling & Quantitative Analysis: Advanced application of time-series analysis, regression techniques, and econometric forecasting to evaluate financial, structural, and macroeconomic dynamics.
Applied Data Science & Financial Econometrics: Expertise in utilizing statistical and programming tools (Python, R, SQL, Stata) to clean, analyze, and model complex empirical datasets.
Risk Assessment & Policy Analysis: Proficient in assessing sector-specific risks, structural financial transitions, market behavior, and public policy impacts on corporate and SME environments.
Financial Modeling & Research: Adept at translating empirical research into scalable financial models, unit economics frameworks, and strategic decision-making engines.
Econometric Modeling & Quantitative Analysis: Advanced application of time-series analysis, regression techniques, and econometric forecasting to evaluate financial, structural, and macroeconomic dynamics.
Applied Data Science & Financial Econometrics: Expertise in utilizing statistical and programming tools (Python, R, SQL, Stata) to clean, analyze, and model complex empirical datasets.
Risk Assessment & Policy Analysis: Proficient in assessing sector-specific risks, structural financial transitions, market behavior, and public policy impacts on corporate and SME environments.
Financial Modeling & Research: Adept at translating empirical research into scalable financial models, unit economics frameworks, and strategic decision-making engines.
PGDS
Postgraduate Studies in Statistics – University of Ibadan
Completed advanced postgraduate coursework and applied training in Statistics at the University of Ibadan, specializing in advanced statistical inference, multivariate data analysis, probability modeling, and empirical research methodology. Combines deep mathematical rigor with practical data analysis techniques to solve complex business, financial, and predictive analytics problems
Completed advanced postgraduate coursework and applied training in Statistics at the University of Ibadan, specializing in advanced statistical inference, multivariate data analysis, probability modeling, and empirical research methodology. Combines deep mathematical rigor with practical data analysis techniques to solve complex business, financial, and predictive analytics problems
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M.Sc.
M.Sc. in Economics (Quantitative & Econometric Specialization)
Holds an advanced Master of Science degree in Economics, providing a rigorous foundation in econometric modeling, macroeconomic forecasting, quantitative policy analysis, and advanced statistical inference. Specializes in transforming complex economic datasets into actionable financial strategies, risk assessment models, and data-driven business intelligence solutions.
Holds an advanced Master of Science degree in Economics, providing a rigorous foundation in econometric modeling, macroeconomic forecasting, quantitative policy analysis, and advanced statistical inference. Specializes in transforming complex economic datasets into actionable financial strategies, risk assessment models, and data-driven business intelligence solutions.
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PGDS
Postgraduate Studies in Statistics – University of Ibadan
Completed advanced postgraduate coursework and applied training in Statistics at the University of Ibadan, specializing in advanced statistical inference, multivariate data analysis, probability modeling, and empirical research methodology. Combines deep mathematical rigor with practical data analysis techniques to solve complex business, financial, and predictive analytics problems.
Completed advanced postgraduate coursework and applied training in Statistics at the University of Ibadan, specializing in advanced statistical inference, multivariate data analysis, probability modeling, and empirical research methodology. Combines deep mathematical rigor with practical data analysis techniques to solve complex business, financial, and predictive analytics problems.
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday â–ª Today
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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