Bria Weaver

I provide senior-level public relations and influencer strategy leadership to agencies and brands seeking experienced direction without the overhead of a full-time hire. With over a decade of experience across consumer, B2B and regulated industries, I lead communications programs from strategic foundation through execution — with a strong focus on media relations and influencer partnerships. I develop integrated earned and creator strategies, manage campaign elements, guide influencer sourcing and negotiation, manage media outreach, and so much more.

I support thought leadership development and event or conference content programming from both sides of the table. I partner with conferences and industry events to identify and secure credible, engaging speakers, while also working with brands and executives to develop and pitch compelling speaking concepts. From shaping narrative angles and session themes to crafting proposals and coordinating stakeholders, I execute programs that align expertise with audience demand. Whether leading strategy or managing the details of submission and preparation, I bring structure, clarity, and momentum to every engagement.

Services at a Glance:
Public Relations Strategy & Execution
- Brand positioning and messaging refinement
- Media strategy and outreach
- Campaign planning and integrated communications
- Media materials development (press releases, pitches, briefing notes)
- Media Training
- Performance measurement and optimization

Influencer Strategy & Management
- End-to-end influencer program development
- Creator sourcing, vetting, and negotiation
- Contracting and partnership oversight
- Content direction and compliance review
- Campaign reporting and insights analysis
- Influencer playbook and workflow creation

Communications Leadership
- Interim PR or Influencer Lead support
- Strategic oversight during growth or transition periods
- New business pitch development
- Senior stakeholder and client counsel
- Team mentorship and process refinement

Event & Conference Content Programming
- Identify and secure high-impact speakers for conferences and industry events
- Develop and pitch compelling speaking concepts on behalf of brands and executives
- Draft and submit conference abstracts and speaker proposals
- Build structured session outlines, key messages, and panel narratives
- Prepare speakers through briefing documents, message refinement, and rehearsal sessions