Christine Shabangu
Johannesburg, South Africa
Christine Shabangu
Social Media Management, SEO Optimizer ,Web design
Category : Digital marketing
I am a digital marketer and content strategist with hands-on experience in social media management, SEO optimisation, and creative content development. Trained through the iHub Africa program and certified in SEO and social media strategy, I specialise in building strong online presences that drive real engagement and visibility.
My expertise includes on-page and technical SEO, content marketing, copywriting, social media strategy, and visual content design. I manage and grow brand pages using Meta Business Suite, create branded carousels and moodboards, write engaging captions, optimise websites with tools like Yoast SEO, and support E-commerce platforms such as Shopify, and build websites using WordPress.
I support businesses from content planning to execution, ensuring their messaging is clear, consistent, and aligned with their brand identity. With a background in radio presenting and creative direction, I combine strategy and storytelling to help brands connect meaningfully with their audience and grow with purpose.
My expertise includes on-page and technical SEO, content marketing, copywriting, social media strategy, and visual content design. I manage and grow brand pages using Meta Business Suite, create branded carousels and moodboards, write engaging captions, optimise websites with tools like Yoast SEO, and support E-commerce platforms such as Shopify, and build websites using WordPress.
I support businesses from content planning to execution, ensuring their messaging is clear, consistent, and aligned with their brand identity. With a background in radio presenting and creative direction, I combine strategy and storytelling to help brands connect meaningfully with their audience and grow with purpose.
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
![SEO Optimising]()
SEO Optimising2200 $Keyword research Website SEO audit On-page SEO (titles, meta tags, content optimization) Technical SEO basics Competitor analysis Backlink research![Social Media Management]()
Social Media Management1200 $Create monthly content plans. Design posts using Canva. Write captions and hashtags, schedule posts, respond to comments and messages, grow followers, and track conversion.
At Silva Studios, I managed and maintained client social media accounts, ensuring consistent brand identity and engagement. I created high-quality visual content, including carousels, moodboards, branded graphics, and social media posts aligned with each client’s voice and positioning.
I wrote engaging, on-brand captions designed to increase reach and audience interaction. I also assisted with content planning, scheduling, and overall page optimisation using Meta Business Suite.
Beyond content creation, I contributed to creative direction by developing moodboards and conceptual ideas for campaigns. I also designed email graphics, blogs, newsletters, and presentations, helping strengthen brand communication and collaboration within creative teams.
Through this experience, I improved my creative strategy skills, client communication, content planning, and ability to translate brand identity into visual and written content that connects with audiences.
I wrote engaging, on-brand captions designed to increase reach and audience interaction. I also assisted with content planning, scheduling, and overall page optimisation using Meta Business Suite.
Beyond content creation, I contributed to creative direction by developing moodboards and conceptual ideas for campaigns. I also designed email graphics, blogs, newsletters, and presentations, helping strengthen brand communication and collaboration within creative teams.
Through this experience, I improved my creative strategy skills, client communication, content planning, and ability to translate brand identity into visual and written content that connects with audiences.
At Giftwrap Trading, I worked as a Junior Marketing Intern, where I gained hands-on experience in e-commerce marketing and SEO.
I was responsible for SEO optimisation, where I helped improve Google site rankings through keyword research, on-page optimisation, and using tools like Yoast SEO. I uploaded and managed products on Shopify and WordPress, ensuring product descriptions were optimised, and collections were properly structured for better visibility and user experience.
I also supported basic web development updates, designed logos and promotional materials using Adobe Express, and created marketing mailers and branded visuals to support campaigns.
What I gained from this experience was a deeper understanding of how digital marketing directly impacts online sales. I learned how SEO, product presentation, and content structure work together to drive traffic and conversions. It strengthened my technical skills, attention to detail, and ability to work in a fast-paced e-commerce environment.
I was responsible for SEO optimisation, where I helped improve Google site rankings through keyword research, on-page optimisation, and using tools like Yoast SEO. I uploaded and managed products on Shopify and WordPress, ensuring product descriptions were optimised, and collections were properly structured for better visibility and user experience.
I also supported basic web development updates, designed logos and promotional materials using Adobe Express, and created marketing mailers and branded visuals to support campaigns.
What I gained from this experience was a deeper understanding of how digital marketing directly impacts online sales. I learned how SEO, product presentation, and content structure work together to drive traffic and conversions. It strengthened my technical skills, attention to detail, and ability to work in a fast-paced e-commerce environment.
During my training at iHub Africa, I completed a hands-on digital marketing program focused on real business projects. I was trained in SEO strategy, social media management, content marketing, campaign planning, and performance tracking. We worked with real company websites, did keyword research, site audits, on-page and technical SEO, and learned how to improve rankings using tools like SEMrush, Google tools, WordPress, and Meta Business Suite.
What I gained most was practical experience. I learned how to analyse a brand’s online presence, identify problems, and create a strategy that improves visibility and engagement. I also improved my teamwork, communication, presentation, and problem-solving skills by working with teams and presenting campaign ideas.
The program gave me confidence to manage real client accounts, run SEO projects, create content calendars, design visuals, and measure results based on real performance. It helped me grow from someone who understood marketing theory into someone who can plan, execute, and optimise campaigns that actually help a business grow.
What I gained most was practical experience. I learned how to analyse a brand’s online presence, identify problems, and create a strategy that improves visibility and engagement. I also improved my teamwork, communication, presentation, and problem-solving skills by working with teams and presenting campaign ideas.
The program gave me confidence to manage real client accounts, run SEO projects, create content calendars, design visuals, and measure results based on real performance. It helped me grow from someone who understood marketing theory into someone who can plan, execute, and optimise campaigns that actually help a business grow.
- HubSpot Certifications 04/07/2025
![HubSpot Certifications]()
These certifications cover the foundations of digital marketing. I have learned how to create buyer personas, develop content strategies, generate blog ideas, measure social media ROI, and understand the overall digital marketing landscape. I trained in strategy, not just posting content. I understand audience targeting, content planning, and performance measurement.
HubSpot Certifications
• Creating Buyer Personas
• Digital Marketing Landscape
• Creating Quality Blog Content
• Generating Content Ideas
• Building a Content Strategy for Social Media
• Measuring Social Media ROI - Google 08/10/2024
![Google]()
Gmail, Google Meet, Google Chat, Google Workspace Essentials
These confirm your ability to work professionally using digital collaboration tools.
• Google Ads Search Certification
• Google Analytics 4 Certification - SEMrush 04/10/2024
![SEMrush]()
SEMRUSH Certifications
Marketing Analysis
SEO Principles
Competitive Research Workflow
On-page and Technical SEO
Crafting a Winning SEO Strategy
Digital Advertising 101
These certifications prove you understand keyword research, competitor analysis, technical SEO, and data-driven strategy using professional tools. - LinkedIn Marketing Labs 17/07/2024
![LinkedIn Marketing Labs]()
• Fundamentals Certification
• Marketing Strategy Certification
• Content & Creative Design Certification - Alison 04/07/2024
![Alison]()
Graphic Design
Graphic Design (Alison)
Strengthens your design capability for marketing materials. - Facebook Blueprint 28/04/2024
![Facebook Blueprint]()
These focus on getting started with Facebook and Instagram marketing. They show you understand how the Meta platforms work from a business perspective.
• Get Started on Facebook
• Get Started on Instagram - Great learning Certificates 22/04/2024
![Great learning Certificates]()
• Technical Writing Skills
• Professionalism in the Office
• Canva Graphic Design Basics
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