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Presentation
UX Web Designer | Senior Graphic Designer | Digital Strategy Specialist
I am a multi-disciplinary Creative Lead with over 10 years of experience helping businesses look professional and—more importantly—get results. I don’t just design for aesthetics; I design for your bottom line.
What I bring to your project:
Branding & Graphic Design: I create visual identities that tell your story. From logos and marketing materials to full brand overhauls, I ensure your business looks high-end and trustworthy.
Web Design & UX: I build websites that are easy for people to navigate. I specialize in 'user experience' (UX), ensuring your visitors stay engaged and take action rather than getting frustrated and leaving.
Digital Strategy & SEO: I help your business get found. By combining beautiful design with technical search engine optimization (SEO), I turn your website into a tool that actively grows your business.
Accessibility & Systems: I ensure your digital tools work for everyone, including those with disabilities, keeping you compliant and professional.
Why hire me?
I have spent a decade wearing many hats—from managing national-level marketing launches to refining the smallest user-interface details. I am highly experienced in navigating corporate brand guidelines and delivering agency-level results on high-stakes, national-scale projects. I am currently relocating to the Triangle area (Raleigh/Durham) and am looking to partner with local businesses and organizations that value quality, clear communication, and real-world growth. I’m here to take the technical and creative 'heavy lifting' off your plate so you can focus on running your business. Let’s build something great together.
I am a multi-disciplinary Creative Lead with over 10 years of experience helping businesses look professional and—more importantly—get results. I don’t just design for aesthetics; I design for your bottom line.
What I bring to your project:
Branding & Graphic Design: I create visual identities that tell your story. From logos and marketing materials to full brand overhauls, I ensure your business looks high-end and trustworthy.
Web Design & UX: I build websites that are easy for people to navigate. I specialize in 'user experience' (UX), ensuring your visitors stay engaged and take action rather than getting frustrated and leaving.
Digital Strategy & SEO: I help your business get found. By combining beautiful design with technical search engine optimization (SEO), I turn your website into a tool that actively grows your business.
Accessibility & Systems: I ensure your digital tools work for everyone, including those with disabilities, keeping you compliant and professional.
Why hire me?
I have spent a decade wearing many hats—from managing national-level marketing launches to refining the smallest user-interface details. I am highly experienced in navigating corporate brand guidelines and delivering agency-level results on high-stakes, national-scale projects. I am currently relocating to the Triangle area (Raleigh/Durham) and am looking to partner with local businesses and organizations that value quality, clear communication, and real-world growth. I’m here to take the technical and creative 'heavy lifting' off your plate so you can focus on running your business. Let’s build something great together.
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Background
UX Web Designer | Senior Graphic Designer | Digital Strategy Specialist
Hands-on UX designer specializing in website and digital product experiences, with 10+ years improving live platforms through direct execution — not just strategy. Experienced in refining real-world websites and tools, optimizing user journeys, restructuring navigation, and implementing ongoing UX and SEO improvements across service-based, e-commerce, and content-driven platforms.
Known for owning projects from concept → implementation → launch, translating business and user needs into practical design improvements that ship. Brings a product-minded approach to continuous optimization, maintaining improvement backlogs and iterating on navigation, content structure, and workflows to measurably improve usability, engagement, and conversion over time.
Collaborates cross-functionally with developers, marketers, and stakeholders while personally executing updates, validating changes, and monitoring performance using GA4, Search Console, and behavior analytics tools. Growing focus on product and workflow design, system thinking, and scalable UX solutions.
Core Skills
• UX & Website Experience Optimization • User Flows, Navigation & Information Architecture • Conversion & Customer Journey Improvements • On-Page SEO & Content Structure • Internal Linking & Site Architecture • Usability Improvements & Testing • CMS Management (WordPress, Squarespace, others) • GA4, Google Search Console, Microsoft Clarity • Figma for UX Planning & Wireframing • Responsive & Mobile UX Improvements • Technical SEO Fundamentals • Cross-functional Collaboration • Backlog Ownership & Iterative Improvement
Professional Experience
Website UX & SEO Implementation Specialist
Creative Designs by Renee | 2015 – Present | Remote
Provide hands-on UX, website improvement and optimization for small businesses, service companies, and local brands. Work directly in live environments implementing SEO, UX, and structural updates across entire websites.
UX Design & Product Thinking
Improve live websites through ongoing UX and SEO iteration rather than one-time redesigns.
Build new site sections, landing pages, and navigation systems.
Reduce friction across booking, contact, and purchase flows.
Improve information architecture, page hierarchy, and usability.
Create repeatable page templates and structured content systems.
Collaborate with developers to implement features and fixes.
Test, validate, and monitor performance post-launch.
Maintain improvement backlogs and prioritize updates over time.
Digital Marketing & Website Optimization Contractor
Implement on-page SEO and internal linking across live sites.
Monitor performance using GA4, Search Console, and behavior tools.
Optimize messaging, calls-to-action, and conversion paths.
Support product launches and campaigns with UX-aligned content.
Manage website updates, promotions, and customer-facing content.
Coordinate with business owners and teams on execution.
Conduct QA testing before publishing updates.
Select UX & Optimization Case Studies
Website UX & Navigation Improvement — Sinkland Farms
Re-architected navigation, internal linking, and event information architecture to reduce user friction and improve discoverability.
Contributed to record attendance and 30–40% revenue growth through improved access to event details and streamlined user flow.
Customer Education & Conversion UX — Big Bin Dealz
Designed website architecture and messaging framework to educate new audiences on the bin-store shopping model and dynamic pricing structure.
Executed rapid launch strategy within two weeks prior to Black Friday, driving strong initial turnout and repeat engagement.
Service & Product Navigation (E-Commerce) — Nu Creation Esthetics
Reorganized service and product taxonomy by skin type and treatment goals to improve discoverability and booking clarity.
Increased appointments approximately 30% and product sales approximately 10% through optimized navigation, visibility, and conversion flow.
Tools & Technology
Figma • Adobe Creative Suite • GA4 • Google Search Console • Microsoft Clarity • SEMrush • Ahrefs • Google Keyword Planner • WordPress • Squarespace • Wix • HTML/CSS • HubSpot • Mailchimp • Hootsuite • Pipedrive • Meta Business Suite • Google Business Profile
Known for owning projects from concept → implementation → launch, translating business and user needs into practical design improvements that ship. Brings a product-minded approach to continuous optimization, maintaining improvement backlogs and iterating on navigation, content structure, and workflows to measurably improve usability, engagement, and conversion over time.
Collaborates cross-functionally with developers, marketers, and stakeholders while personally executing updates, validating changes, and monitoring performance using GA4, Search Console, and behavior analytics tools. Growing focus on product and workflow design, system thinking, and scalable UX solutions.
Core Skills
• UX & Website Experience Optimization • User Flows, Navigation & Information Architecture • Conversion & Customer Journey Improvements • On-Page SEO & Content Structure • Internal Linking & Site Architecture • Usability Improvements & Testing • CMS Management (WordPress, Squarespace, others) • GA4, Google Search Console, Microsoft Clarity • Figma for UX Planning & Wireframing • Responsive & Mobile UX Improvements • Technical SEO Fundamentals • Cross-functional Collaboration • Backlog Ownership & Iterative Improvement
Professional Experience
Website UX & SEO Implementation Specialist
Creative Designs by Renee | 2015 – Present | Remote
Provide hands-on UX, website improvement and optimization for small businesses, service companies, and local brands. Work directly in live environments implementing SEO, UX, and structural updates across entire websites.
UX Design & Product Thinking
Improve live websites through ongoing UX and SEO iteration rather than one-time redesigns.
Build new site sections, landing pages, and navigation systems.
Reduce friction across booking, contact, and purchase flows.
Improve information architecture, page hierarchy, and usability.
Create repeatable page templates and structured content systems.
Collaborate with developers to implement features and fixes.
Test, validate, and monitor performance post-launch.
Maintain improvement backlogs and prioritize updates over time.
Digital Marketing & Website Optimization Contractor
Implement on-page SEO and internal linking across live sites.
Monitor performance using GA4, Search Console, and behavior tools.
Optimize messaging, calls-to-action, and conversion paths.
Support product launches and campaigns with UX-aligned content.
Manage website updates, promotions, and customer-facing content.
Coordinate with business owners and teams on execution.
Conduct QA testing before publishing updates.
Select UX & Optimization Case Studies
Website UX & Navigation Improvement — Sinkland Farms
Re-architected navigation, internal linking, and event information architecture to reduce user friction and improve discoverability.
Contributed to record attendance and 30–40% revenue growth through improved access to event details and streamlined user flow.
Customer Education & Conversion UX — Big Bin Dealz
Designed website architecture and messaging framework to educate new audiences on the bin-store shopping model and dynamic pricing structure.
Executed rapid launch strategy within two weeks prior to Black Friday, driving strong initial turnout and repeat engagement.
Service & Product Navigation (E-Commerce) — Nu Creation Esthetics
Reorganized service and product taxonomy by skin type and treatment goals to improve discoverability and booking clarity.
Increased appointments approximately 30% and product sales approximately 10% through optimized navigation, visibility, and conversion flow.
Tools & Technology
Figma • Adobe Creative Suite • GA4 • Google Search Console • Microsoft Clarity • SEMrush • Ahrefs • Google Keyword Planner • WordPress • Squarespace • Wix • HTML/CSS • HubSpot • Mailchimp • Hootsuite • Pipedrive • Meta Business Suite • Google Business Profile
Studio Art | Graphic Design
Bachelor of Science in Studio Art, Minor in Graphic Design
(In Progress: completed 110 credits including three years of graphic design; 3.75 GPA) Radford University
Relevant Coursework: UI Design, Typography, Layout Systems, Branding, Packaging & Product Design
(In Progress: completed 110 credits including three years of graphic design; 3.75 GPA) Radford University
Relevant Coursework: UI Design, Typography, Layout Systems, Branding, Packaging & Product Design
Information Technology
Associate of Applied Science (A.A.S.) — Information Technology
New River Community College
GPA: 4.0, Honors Graduate
GPA: 4.0, Honors Graduate
🇬🇧English
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Working hours
Monday
From09h00To18h00
Tuesday
From09h00To18h00
Wednesday
From09h00To18h00
Thursday
From09h00To18h00
Friday ▪ Today
From10h00To16h00
Saturday
Closed
Sunday
Closed
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