I specialize in bridging the gap between complex business operations and human-centered marketing. With a background that spans professional B2B consultancy and high-volume retail e-commerce, I help brands build systems that don’t just "work," but actually grow.

My approach is rooted in the belief that even in a digital-first world, authenticity is the highest-converting currency. Whether I’m orchestrating a video-first podcast strategy for industry leaders or optimizing a WooCommerce backend for a local retail shop, my goal is the same: creating seamless experiences that drive revenue and build lasting community trust.

What I Bring to the Table:
Marketing Operations & Strategy: I don’t just execute tasks; I build frameworks. From managing the "Appraisers on Purpose" podcast transition to a video-first YouTube strategy, to developing targeted B2B outreach for high-value referral networks (ABBA), I focus on long-term brand authority.

E-commerce Management: As the owner and operator of a successful floral e-commerce business, I have a "founder’s mindset" toward growth. I am deeply experienced in WordPress/WooCommerce optimization, SEO audits, and managing the end-to-end customer journey—from the first click to the final delivery.

Human-Led Communication: I am a firm advocate for moving away from robotic, over-automated content. I pride myself on maintaining a natural, authentic brand voice that resonates with real people, ensuring that professional insights remain accessible and engaging.

Systems Thinking: I thrive in environments that value clarity and accountability. I am comfortable working within structured frameworks (like EOS) to hit measurable milestones and quarterly "Rocks," ensuring that marketing efforts are always aligned with the bottom line.

Human-Centric AI Integration: I leverage advanced AI tools (Gemini, Claude, and specialized marketing frameworks) to audit SEO, optimize workflows, and brainstorm content structures. However, I use AI as a "power tool" to accelerate the boring stuff, ensuring the final output is always human-led, authentic, and polished.


Technical Proficiencies:
Platforms: WordPress, WooCommerce, YouTube/Video Strategy.
Strategy: B2B Relationship Marketing, Content Lifecycle Management, SEO.
Soft Skills: Strategic storytelling, stakeholder coordination, and operational problem-solving.
AI & Automation: Prompt Engineering (ROCEF/ROC frameworks), AI-driven SEO Audits, and workflow optimization using LLMs.

I am looking to partner with a forward-thinking team that values professional excellence, clear communication, and the power of a well-executed strategy. Let’s build something that lasts.