I partner with health-forward brands, supplement companies, fitness coaches, wellness apps, and sports nutrition labels targeting ambitious consumers, people who don't just want to "get in shape," but want measurable transformation. Whether you're scaling a D2C supplement line or building authority in the performance space, I translate complex health benefits into copy that converts.

Core Services

Sales Pages & Landing Pages

High-converting long-form sales pages for supplements, coaching programs, and fitness courses. Structured around pain-point agitation, transformation visualization, and risk reversal, while staying compliant with health marketing regulations.

Website Copy

Homepage messaging, About pages, and service descriptions that position you as the authority in your niche. SEO-informed but conversion-focused, speaking to both the emotional driver (confidence, energy, mental clarity) and the logical validator (ingredients, methodology, results).

Product Descriptions

Amazon listings, Shopify product pages, and supplement labels that move beyond feature lists. I write benefit-driven copy that connects ingredients to outcomes, whether that's sustained energy without the crash, or recovery that actually keeps up with training volume.

Blog & SEO Content

Authority-building long-form content (1,500–3,000 words) targeting high-intent keywords: "best pre-workout for endurance," "nutrition for cortisol management," "mental performance supplements." Written to rank, but structured to nurture readers toward your product or service.

Ad Copy (Meta, Google, TikTok)

Thumb-stopping hooks for cold traffic and retargeting sequences. I understand the compliance tightrope of health advertising, crafting claims that sell without triggering policy violations, using pattern interrupts that work in crowded fitness feeds.

My Niche Expertise

Weight Loss & Body Recomposition

Copy that sidesteps shame-based marketing for science-backed, sustainable approach messaging. I know the difference between writing for keto audiences versus intuitive eating crowds, and how to speak to hormonal health, metabolic adaptation, and the psychology of plateaus.

Sports Performance & Recovery

From VO2 max optimization to HRV tracking, I translate athlete-centric benefits without the bro-science. Experience writing for endurance athletes, strength sports, and hybrid training modalities.

Nutrition & Supplements

Nootropics, adaptogens, protein engineering, gut health protocols, I handle technical ingredient education without losing the reader. Familiar with structure/function claims, FDA compliance boundaries, and the credibility markers that skeptical supplement buyers look for.

Mental Wellness & Cognitive Performance

The intersection of fitness and mental health: stress management, sleep optimization, focus enhancement. Copy that acknowledges the psychological barriers to consistency (motivation, anxiety, time scarcity) while positioning your solution as the support system, not a magic pill.

How I Work

Discovery First – Deep-dive into your ideal customer avatar, competitive landscape, and voice of customer data (reviews, support tickets, survey responses).

Conversion Architecture – Every piece follows proven frameworks (PAS, AIDA, StoryBrand) adapted for health market sensitivities, balancing aspiration with authenticity.

Compliance-Conscious – I write sellable copy that respects platform policies and regulatory guidelines. No unsubstantiated disease claims, no miracle language, just compelling benefits within safe boundaries.

Iterative Delivery – Drafts delivered with strategic rationale, open for revision rounds to dial in tone and technical accuracy.

Ready to Scale Your Health Brand?

Your product works. Your methodology is sound. Let's make sure your copy actually fills your pipeline.