Diane Morato

Conversion-focused web developer with 27+ years of experience building high-performing websites, funnels, and digital platforms for global companies including IBM and international clients.
Specialized in WordPress, Shopify, and marketing-driven web systems that increase conversions, improve UX, and support scalable growth. Strong background in SEO, front-end development, and sales funnel optimization.

SKILLS
WEB DEVELOPMENT
• HTML5, CSS3, PHP, MYSQL
• RESPONSIVE DESIGN & CROSS-BROWSER COMPATIBILITY
• FRONT-END DEVELOPMENT & UI IMPLEMENTATION

PLATFORMS & CMS
• WORDPRESS (DIVI, ELEMENTOR, OXYGEN)
• SHOPIFY (LIQUID, THEMES, OPTIMIZATION, CUSTOMIZATION)

MARKETING & CONVERSION
• CONVERSION RATE OPTIMIZATION (CRO)
• SALES FUNNELS & LEAD GENERATION
• LANDING PAGE OPTIMIZATION
• GOHIGHLEVEL (FUNNELS, AUTOMATIONS, CRM)

SEO & ADVERTISING
• ON-PAGE SEO & TECHNICAL SEO
• GOOGLE ADS (ADWORDS)
• KEYWORD OPTIMIZATION & SITE STRUCTURE

DESIGN & TOOLS
• ADOBE PHOTOSHOP
• FIGMA
• FTP / CPANEL / HOSTING MANAGEMENT

OTHER
• BILINGUAL: ENGLISH & SPANISH
• CLIENT COMMUNICATION & PROJECT MANAGEMENT

SELECT PROJECTS
• BUILT CONVERSION-FOCUSED WORDPRESS & SHOPIFY SITES FOR SERVICE BUSINESSES AND ECOMMERCE
• DESIGNED HIGH-PERFORMING LANDING PAGES OPTIMIZED FOR LEAD GENERATION
• IMPROVED UX AND MOBILE PERFORMANCE FOR MULTIPLE CLIENT WEBSITES