Presentation
How I work
My approach is entity-first. Instead of targeting isolated keywords, I identify a brand's central entity, its attributes and the questions customers actually ask, then turn that into a topical map and content architecture that search engines recognize as complete and trustworthy. I learned Koray Tugberk Gubur's Topical Authority methodology and apply it on real projects. I also study Google patents to understand how ranking systems interpret meaning, and I validate ideas through SEO hypothesis testing before rolling them out.
What I deliver
- Topical maps, content architecture and semantic content briefs
- Entity SEO and schema markup
- Technical SEO audits: crawlability, indexation, site architecture and Core Web Vitals
- On-page SEO and contextual internal linking
- Local SEO and Google Business Profile optimization
- E-commerce category and product page optimization
- Programmatic SEO for scaling content
- GEO and AEO: structuring content so brands get cited in Google AI Overviews, ChatGPT, Gemini and Perplexity
- Keyword research, Google Search Console analysis and performance reporting
- Reddit SEO, link building and off-page SEO
Industries
I have worked on local SEO for plumbing, HVAC, flooring, fencing, pest control, automotive and home improvement businesses, and on nationwide SEO for SaaS, finance, real estate, HR and IT companies.
Fluent in English and Nepali. If you need an SEO specialist who can plan the strategy and also execute it, I would be glad to work on your website.


