Designed for UX/UI, my role is to understand users' problems and needs through research, and then turn that understanding into a clear and easy user experience. I start by designing user flows and wireframes, then move on to visual design such as choosing colors, fonts, and organizing interfaces. I then create interactive models and test them with the team or users, then refine the design based on feedback. Overall, my business is to turn ideas into a simple, clear, and convenient digital experience for the user.