Einstein Ashioya

Results-driven Performance Marketing and Growth professional with 4+ years of experience driving user acquisition, retention, and lifecycle growth for fintech and digital lending products across Sub-Saharan Africa. Proven track record of scaling user bases by 2 million users, cutting CPC by 90% and CPA by up to 60%, and lifting ROAS 3x across Google and Meta. Currently leads retention marketing at Branch International, where I raised the 90-day repeat-borrower rate from 38% to 52% and reactivated 40,000 dormant users through segmented CRM journeys. Combines hands-on channel expertise (paid social, search, SMS, push, email, WhatsApp) with a strong analytics foundation in AppsFlyer, Power BI, and Google Analytics.