Elexton Ltd

Technically sophisticated UX designer with over 20 years’ experience across many sectors including finance, telecoms and e-commerce with solid history of designing and delivering fit for purpose design solution for web site and mobile apps.
Knowledge and expertise in sales funnel improvement and conversion rate optimisation (CRO) techniques to achieve measurable improvements in performance.
Expertise and experience in content design, information architecture, Large Language Models (LLM) and search engine optimisation (SEO)
Highly skilled and experienced in UX researcher, usability testing, digital accessibility, including Web Content Accessibility Guidelines (WCAG).
Experience of designing UX for enterprise infrastructure project assurance tools, focusing on clarity, context, and actionable insights, integrating compliance into the workflow.
Experienced in Content design – User research, information architecture and journey mapping to create content that is clear, simple, and effective to help users understand information and complete tasks across digital and offline channels, as well as improving conversation (CRO) and SEO.