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Presentation
I’m a South African-based writer and editor with more than 25 years of published experience, working with businesses, publishers and media brands across South Africa and the UAE. I’ve been freelancing full-time since 2009, after starting out in magazines and newspapers as a motoring and features editor.
What I can do for you:
• Copywriting: website copy, SEO articles, landing pages, brochures and marketing campaigns
• Thought leadership and ghostwriting: LinkedIn posts, opinion pieces, speeches and long-form articles written in your voice
• Editing and proofreading: books, reports, features and corporate documents, checked for accuracy, flow and house style
• Scriptwriting: video scripts, storyboards and voiceover copy that sounds natural when spoken
• Journalism and features: interviews, profiles and in-depth stories, with a specialist background in motoring and motorsport
• Social media content: content calendars, posts and community-focused copy, based on five years running a brand’s channels in-house
I write and edit in English and Afrikaans, and I adapt easily to different audiences, from corporate boardrooms to car enthusiasts. Clients count on me for clean, reliable work delivered on deadline, with clear communication from brief to final draft.
Let’s talk about your project.
What I can do for you:
• Copywriting: website copy, SEO articles, landing pages, brochures and marketing campaigns
• Thought leadership and ghostwriting: LinkedIn posts, opinion pieces, speeches and long-form articles written in your voice
• Editing and proofreading: books, reports, features and corporate documents, checked for accuracy, flow and house style
• Scriptwriting: video scripts, storyboards and voiceover copy that sounds natural when spoken
• Journalism and features: interviews, profiles and in-depth stories, with a specialist background in motoring and motorsport
• Social media content: content calendars, posts and community-focused copy, based on five years running a brand’s channels in-house
I write and edit in English and Afrikaans, and I adapt easily to different audiences, from corporate boardrooms to car enthusiasts. Clients count on me for clean, reliable work delivered on deadline, with clear communication from brief to final draft.
Let’s talk about your project.
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Background
Writer, Journalist, Ghostwriter, Proofreader, and Editor
As a versatile and experienced writer, journalist, ghostwriter, proofreader, and editor, I help businesses craft compelling narratives that reconnect their products and services with the audiences that matter most. I work with leading brands in South Africa and internationally, creating high-impact content that drives engagement and builds brand equity.
My work spans the full content lifecycle:
• Copywriting for digital and print
• Social media content creation and management
• Press releases
• Newsletters
Beyond the brand and marketing space, I also write more serious editorial content, covering industry news, business strategy, profiles, op-eds, and long-form investigative features for newspapers, magazines, websites, publishers, and corporate clients. This includes thought leadership ghostwriting, and internal communications for companies looking to communicate with clarity and credibility.
My work spans the full content lifecycle:
• Copywriting for digital and print
• Social media content creation and management
• Press releases
• Newsletters
Beyond the brand and marketing space, I also write more serious editorial content, covering industry news, business strategy, profiles, op-eds, and long-form investigative features for newspapers, magazines, websites, publishers, and corporate clients. This includes thought leadership ghostwriting, and internal communications for companies looking to communicate with clarity and credibility.
BA Media, Communication and Culture (Journalism)
Nelson Mandela Metropolitan University (now Nelson Mandela University), 2002–2004
A three-year degree focused on how media shapes, and is shaped by, society. The programme combined media theory with practical communication skills, covering journalism, writing for different audiences, media analysis, and the cultural and social context behind the messages people consume. It gave me a solid grounding in research, critical thinking and clear, persuasive writing.
I put that foundation to work straight away, joining DieselCar magazine as an Editorial Assistant within months of graduating. From there it led into newspaper editing at The Natal Witness and, over the past two decades, a freelance career spanning journalism, copywriting, ghostwriting, scriptwriting and book editing for clients in South Africa, the UAE and the UK.
A three-year degree focused on how media shapes, and is shaped by, society. The programme combined media theory with practical communication skills, covering journalism, writing for different audiences, media analysis, and the cultural and social context behind the messages people consume. It gave me a solid grounding in research, critical thinking and clear, persuasive writing.
I put that foundation to work straight away, joining DieselCar magazine as an Editorial Assistant within months of graduating. From there it led into newspaper editing at The Natal Witness and, over the past two decades, a freelance career spanning journalism, copywriting, ghostwriting, scriptwriting and book editing for clients in South Africa, the UAE and the UK.
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday ▪ Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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