Fatima Ashraf
Dhaka, Bangladesh
Fatima Ashraf
Digital Marketing | AI optimized Ads Specialist
Category : Digital marketing
Professional Summary
I am a results-driven Digital Marketing Executive and Graphic Designer with over 8 years of experience specializing in high-impact paid advertising and AI-powered campaign management. I have a proven track record of managing Meta and Google Ads for diverse industries, including e-commerce, medical clinics, and service businesses across international markets like the US, UK, South Africa, and Bangladesh.
My expertise lies in blending creative design with technical automation to maximize ROAS and lead generation. I am highly proficient in:
* AI-Driven Optimization: Leveraging tools like Madgicx, AdCreative.ai, and Meta Advantage+ to automate and scale campaign performance.
* Full-Funnel Strategy: Developing end-to-end marketing funnels, from brand awareness to conversion, supported by rigorous ad account audits.
* Creative Execution: Designing professional visual assets using Adobe Photoshop and Illustrator, and producing engaging video content.
* Automation & Analytics: Implementing efficient workflows via Zapier and Make (Integromat) and tracking performance through Facebook Pixel and custom reporting.
With a native command of Arabic and professional proficiency in English, I bring strong cross-cultural communication skills to global teams. I am passionate about utilizing "messy realism" and authentic content to drive meaningful engagement and business growth.
I am a results-driven Digital Marketing Executive and Graphic Designer with over 8 years of experience specializing in high-impact paid advertising and AI-powered campaign management. I have a proven track record of managing Meta and Google Ads for diverse industries, including e-commerce, medical clinics, and service businesses across international markets like the US, UK, South Africa, and Bangladesh.
My expertise lies in blending creative design with technical automation to maximize ROAS and lead generation. I am highly proficient in:
* AI-Driven Optimization: Leveraging tools like Madgicx, AdCreative.ai, and Meta Advantage+ to automate and scale campaign performance.
* Full-Funnel Strategy: Developing end-to-end marketing funnels, from brand awareness to conversion, supported by rigorous ad account audits.
* Creative Execution: Designing professional visual assets using Adobe Photoshop and Illustrator, and producing engaging video content.
* Automation & Analytics: Implementing efficient workflows via Zapier and Make (Integromat) and tracking performance through Facebook Pixel and custom reporting.
With a native command of Arabic and professional proficiency in English, I bring strong cross-cultural communication skills to global teams. I am passionate about utilizing "messy realism" and authentic content to drive meaningful engagement and business growth.
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:Not available
- Saturday:19h00 To 23h00
- Sunday:16h00 To 23h30
As part of your freelance work for Dance-Mart and the World Salsa Championship, you focused on technical ad optimization and creative strategy to drive ticket sales and global engagement:
AI-Driven Testing: You utilized AI insights to conduct structured creative testing for both apparel and dance course advertising.
Performance Audits: You performed detailed ad account audits to identify and bridge gaps in targeting and creative performance.
Funnel Refinement: You supported cross-promotion planning and funnel refinement strategies by leveraging shared pixel learning.
Global Campaign Management: Your work contributed to the management of global ticket sales through AI-optimized advertising campaigns.
AI-Driven Testing: You utilized AI insights to conduct structured creative testing for both apparel and dance course advertising.
Performance Audits: You performed detailed ad account audits to identify and bridge gaps in targeting and creative performance.
Funnel Refinement: You supported cross-promotion planning and funnel refinement strategies by leveraging shared pixel learning.
Global Campaign Management: Your work contributed to the management of global ticket sales through AI-optimized advertising campaigns.
During my tenure as a Graphics Designer & Digital Marketing Executive at Dr. Jhumu Khan's Laser Medical, I have been responsible for the clinic’s comprehensive digital presence and visual branding.
My core responsibilities and achievements include:
Multichannel Strategy: I plan and execute monthly digital marketing strategies across Meta Ads, Google Ads, and organic social media channels to drive patient engagement and brand visibility.
Creative Design: I design all visual assets, including social media posts, website banners, and professional collateral like employment IDs and membership cards, using Adobe Photoshop, Illustrator, and Canva.
SEO & Local Visibility: I manage both on-page and off-page SEO to ensure the clinic maintains high visibility in local and organic search results.
Video Production: I produce weekly video content specifically aligned with the clinic’s brand voice to foster audience engagement.
Operations & Reporting: Beyond marketing, I supervise front desk operations and provide management with monthly performance reports to track growth and campaign effectiveness.
My core responsibilities and achievements include:
Multichannel Strategy: I plan and execute monthly digital marketing strategies across Meta Ads, Google Ads, and organic social media channels to drive patient engagement and brand visibility.
Creative Design: I design all visual assets, including social media posts, website banners, and professional collateral like employment IDs and membership cards, using Adobe Photoshop, Illustrator, and Canva.
SEO & Local Visibility: I manage both on-page and off-page SEO to ensure the clinic maintains high visibility in local and organic search results.
Video Production: I produce weekly video content specifically aligned with the clinic’s brand voice to foster audience engagement.
Operations & Reporting: Beyond marketing, I supervise front desk operations and provide management with monthly performance reports to track growth and campaign effectiveness.
Digital Marketing, Email marketing, Lead generation
Criminology and profiling
- Digital Marketing 20/12/2020
![Digital Marketing]()
Digital Marketing
- 🇬🇧 English
- 🇲🇦 Arabic
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