I’m an SEO Specialist who works on the parts of a website that actually affect search visibility and growth. I handle website audits, keyword research, on-page SEO, technical SEO, content strategy, and off-page SEO, with hands-on experience across WordPress and Shopify.

I also work on Local SEO and Google Business Profile optimization, helping local businesses improve their visibility in Google Search and Maps. Alongside traditional SEO, I work with AI SEO, AEO, and LLM optimization to adapt websites for the way people are increasingly searching and finding information.

My approach is straightforward: find what’s holding a website back, fix the important issues first, and build a strategy around real search opportunities rather than chasing random keywords or making changes just for the sake of SEO.

I’m comfortable working independently, explaining what needs to be done in simple terms, and turning SEO data into practical actions that support the business.