I help FMCG, Telecom, and E-Commerce brands build their brand strategy, brand positon, go to market strategy and integrated digital marketing strategies that drive measurable growth — from channel planning to full-funnel execution.
With 15+ years across Coca-Cola, Telenor Pakistan, and EasyPaisa , I've managed multi-million-rupee campaigns, delivered +$100K in media savings, and driven 200% e-commerce growth.
What I deliver:
• Brand audit: current positioning, competitive gaps, audience mismatch
• Brand identity framework: purpose, promise, personality, messaging
• Go-to-market (GTM) strategy for new products or market entry
• Integrated marketing communications (IMC) plan
• Launch roadmap with channel-specific execution briefs
— Digital marketing audit & gap analysis
— Channel strategy (SEO, paid, social, content)
— Campaign planning with KPIs & budget roadmap
— Agency briefing & performance management
Certified: Google Ads | Meta Blueprint | SEMrush SEO