Federico Rojas

Federico Rojas

Heredia, Costa Rica

Federico Rojas

Graphic & Brand Design Specialist | Video Editor
Highly experienced (20+ years) Senior Graphic Designer with expertise in branding, logo, social networks and editorial design, deck presentations, content creation and video editing, motion graphics, and UX/UI. Proven success in enhancing brand identity and user engagement, mentoring designers, and improving team collaboration. Strong in client communication, strategic planning, and digital marketing, offering creative problem-solving to drive projects.

Working hours

  • Monday:08h00 To 18h00
  • Tuesday:08h00 To 18h00
  • Wednesday:08h00 To 18h00
  • Thursday:08h00 To 18h00
  • Friday:08h00 To 18h00
  • Saturday:Not available
  • Sunday:Not available
  • Affordable, Professional & Fast Logo Design
    Your logo is the face of your brand. It’s the first thing people notice, and it sets the tone for how clients and customers will remember you. For just $40, I’ll design a unique, professional logo tha ...
Led strategic digital/print design and e-commerce improvements for clients like
Molson Coors and L’Oréal, boosting brand performance by 25-40%.
Elevated McDonald's campaign by 15-20% through data-driven design
enhancements.
Enhanced event engagement by 20-35% via effective Power Point presentation
designs for clients such as AckerBP and Aramco.
Drove T-Mobile's platform adoption up by 25-40% through intuitive web design.
Utilized AI tools to accelerate design development, improving delivery time by
nearly 60%.
Developed comprehensive brand books, achieving a 20-35% increase in brand
recognition.
Implemented design systems that boosted marketing ROI by 15-25%.
Strategized UI/UX improvements that elevated user engagement by 25-40%.
Reduced user drop-off rates by over 20% by balancing functional optimization with
creative design and data collection.
Collaborated closely with the marketing team enhancing overall brand presence.
Enhanced digital brand presence across platforms.
Strengthened client relationships with stringent design guideline adherence.
Orchestrated innovative marketing materials for successful product launches.
Led strategic brand identity development for startups/local brands, increasing
market penetration by 20-35%.
Maintained 99% brand cohesion across 200+ marketing assets.
Directed team in full rebranding for a major client, boosting customer engagement
by 30%.
Executed branding campaigns enhancing brand visibility significantly.
Collaborated with cross-disciplinary teams to present robust branding proposals.
Conducted detailed analysis on successful brand case studies.
Conducted a comprehensive corporate identity project for an NGO, gaining critical
industry feedback.
Presented innovative design concepts to industry professionals.
Mastered Adobe Creative Suite through extensive digital design exploration.
Completed courses in color theory, art history, and more.
Collaborated on diverse art installations.
Analyzed design trends in advanced coursework, culminating in a multimedia-
inclusive capstone project
  • UX DESIGN
    UX DESIGN 20/12/2017
    Introduction and development of User Experience
    and Interfaces.
  • LETTERING WITH MARTINA FLOR
    LETTERING WITH MARTINA FLOR 20/08/2012
    Advanced formation in lettering and letter design .
  • ADOBE INDESIGN CS3 - ADVANCED COURSE
    ADOBE INDESIGN CS3 - ADVANCED COURSE 01/09/2009
    Advanced InDesign Course
  • ADOBE PHOTOSHOP CS3 - ADVANCED COURSE
    ADOBE PHOTOSHOP CS3 - ADVANCED COURSE 01/06/2008
    In-depth course of Photoshop
  • ADOBE ILLUSTRATOR CS3 - ADVANCED COURSE
    ADOBE ILLUSTRATOR CS3 - ADVANCED COURSE 01/06/2008
    Advanced course of Illustrator
  • 🇬🇧 English
  • 🇪🇸 Spanish
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