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Federico Rojas

Federico Rojas

Graphic & Brand Design Specialist | Video Editor
📍 Heredia, Costa Rica · (0) · Member since August 2025
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

Highly experienced (20+ years) Senior Graphic Designer with expertise in branding, logo, social networks and editorial design, deck presentations, content creation and video editing, motion graphics, and UX/UI. Proven success in enhancing brand identity and user engagement, mentoring designers, and improving team collaboration. Strong in client communication, strategic planning, and digital marketing, offering creative problem-solving to drive projects.
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Offered services

1 service
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Background

MEDIA & GRAPHICS DESIGN ANALYST
Accenture · 25/01/2021 – 12/09/2024
Led strategic digital/print design and e-commerce improvements for clients like
Molson Coors and L’Oréal, boosting brand performance by 25-40%.
Elevated McDonald's campaign by 15-20% through data-driven design
enhancements.
Enhanced event engagement by 20-35% via effective Power Point presentation
designs for clients such as AckerBP and Aramco.
Drove T-Mobile's platform adoption up by 25-40% through intuitive web design.
Utilized AI tools to accelerate design development, improving delivery time by
nearly 60%.
SENIOR GRAPHIC & MEDIA DESIGNER
IMPESA · 20/01/2019 – 15/12/2020
Developed comprehensive brand books, achieving a 20-35% increase in brand
recognition.
Implemented design systems that boosted marketing ROI by 15-25%.
Strategized UI/UX improvements that elevated user engagement by 25-40%.
Reduced user drop-off rates by over 20% by balancing functional optimization with
creative design and data collection.
Collaborated closely with the marketing team enhancing overall brand presence.
SENIOR GRAPHIC DESIGNER
iShop · 07/07/2018 – 06/12/2018
Enhanced digital brand presence across platforms.
Strengthened client relationships with stringent design guideline adherence.
Orchestrated innovative marketing materials for successful product launches.
SENIOR BRAND DESIGNER
Kerigma Comunicación · 20/03/2017 – 01/05/2018
Led strategic brand identity development for startups/local brands, increasing
market penetration by 20-35%.
Maintained 99% brand cohesion across 200+ marketing assets.
Directed team in full rebranding for a major client, boosting customer engagement
by 30%.
MBA in Branding
Elisava, Barcelona University School of Design and Engineering · 2010 – 2011
Executed branding campaigns enhancing brand visibility significantly.
Collaborated with cross-disciplinary teams to present robust branding proposals.
Conducted detailed analysis on successful brand case studies.
Postgraduate in Corporate Image Design
Elisava, Barcelona University School of Design and Engineering · 2010 – 2010
Conducted a comprehensive corporate identity project for an NGO, gaining critical
industry feedback.
Presented innovative design concepts to industry professionals.
Bachelor in Visual Arts with Major in Graphic Design
University of Costa Rica · 1998 – 2004
Mastered Adobe Creative Suite through extensive digital design exploration.
Completed courses in color theory, art history, and more.
Collaborated on diverse art installations.
Analyzed design trends in advanced coursework, culminating in a multimedia-
inclusive capstone project
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UX DESIGN
20/12/2017
Introduction and development of User Experience
and Interfaces.
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LETTERING WITH MARTINA FLOR
20/08/2012
Advanced formation in lettering and letter design .
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ADOBE INDESIGN CS3 - ADVANCED COURSE
01/09/2009
Advanced InDesign Course
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ADOBE PHOTOSHOP CS3 - ADVANCED COURSE
01/06/2008
In-depth course of Photoshop
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ADOBE ILLUSTRATOR CS3 - ADVANCED COURSE
01/06/2008
Advanced course of Illustrator
🇬🇧English 🇪🇸Spanish
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Working hours

Monday
From08h00To18h00
Tuesday â–ª Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed

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