• Led brand and creative direction for Mahzooz and other digital platforms across UAE, UK, Saudi Arabia, Iraq, and India, overseeing visual identity, campaign design, and marketing collateral.
• Managed and mentored junior designers by setting standards, reviewing work, and coaching execution quality across design deliverables.
• Coordinated with cross-functional teams (marketing, product, development, and external agencies) to ensure brand consistency and timely delivery across all channels.
• Developed and maintained design systems, visual guidelines, and UI frameworks for web and mobile platforms.
• Led gaming brand and UI/UX work for Helio (EWINGS partner) creating immersive, player-focused brand and visual experiences
• Produced wireframes, prototypes, and design specs to translate brand direction into UX execution for web and mobile platforms.

• Designed brand identities, marketing campaigns, and digital experiences for regional and international clients across multiple industries, supporting both visual consistency and digital delivery.
• Led creative teams and coordinated with developers, copywriters, and account managers to deliver integrated brand and marketing solutions.
• Developed branding, social media campaigns, and digital marketing visuals ensuring consistency across web and digital platforms.
• Managed simultaneous multi-client projects, maintaining brand quality and meeting campaign deadlines.

• Designed brand-led marketing creatives, mobile app visuals, and rich media campaigns for digital platforms including Google Display Network.
• Developed interactive concepts and user-focused layouts for mobile and web marketing campaigns.

• Designed Crafted brand-aligned UI and visual design for Android, iOS, and Windows applications.
• Worked closely with development and QA teams to uphold design accuracy and brand integrity.

• Designed brand-consistent website layouts, digital banners, and online campaign creatives.
• Established visual guidelines to improve brand consistency across digital platforms.

• Designed brand identities, marketing materials, and promotional assets for multiple brands.
• Assisted in developing brand strategies, visual concepts, and campaign collateral.