Hamton Murage

AI has changed how Google search works. Results are now more intent-driven, with AI Overviews and generative answers reducing reliance on traditional “blue link” rankings. That shift has pushed SEO toward AEO (Answer Engine Optimization), where content needs to directly satisfy questions, not just target keywords.

I’ve worked in SEO for years and have evolved alongside these changes, focusing on how search engines interpret meaning, context, and user intent rather than just matching terms. My experience now extends into AEO—structuring content so it can be understood and surfaced by AI-driven search systems, featured snippets, and evolving search interfaces.

I help businesses stay visible in this new search environment by building content strategies that align with how modern search actually delivers answers: fast, direct, and intent-focused.