Hannah Grace Balasanos

I focus on lifecycle email marketing, combining copywriting, automation, and analytics to improve retention, engagement, and revenue performance.

I work on the systems and optimization side—building flows, managing segmentation, and analyzing campaign performance to continuously improve results. My approach ensures that email marketing is structured, targeted, and aligned with customer behavior.

Core Work
• Lifecycle flow setup (welcome, abandonment, post-purchase, winback)
• Segmentation and audience targeting
• Campaign performance tracking and reporting
• A/B testing (subject lines, content, timing)
• Email copywriting (conversion-focused)
• Platform setup and integration support

Platforms
• Klaviyo
• Customer io
• GoHighLevel
• HubSpot
• Braze