Are you spending on Google Ads or Meta Ads but your tracking is broken, duplicated, or under-reporting?

When the algorithm does not receive clean conversion signals, every decision becomes weaker. Smart Bidding learns from partial data. Meta builds weaker retargeting audiences. Budgets move toward clicks instead of leads, calls, purchases and revenue.

I’m Hassan. I build performance systems for ecommerce and local service businesses: campaign structure, creative testing, funnel optimization, scaling strategy, reporting and verified conversion tracking.

Message me here on Upwork and I will review your current setup for free. I will tell you what I see and what I would check first.

📈 RESULTS FROM MY PORTFOLIO

🏥 Dental Clinic, Meta Ads Lead Generation
135 qualified leads generated in 69 days at $8.54 average CPL. Cold campaign at $9.01 CPL. Retargeting at $7.61 CPL. Both campaigns had Above Average quality ranking.

🛒 Ecommerce Store, Google Ads Search
3,240 high-intent clicks at $0.94 CPC. 47 conversions tracked with dynamic purchase values. 52 percent month-on-month growth after Smart Bidding had real purchase data.

🛒 Ecommerce Store, Meta Ads Retargeting
4.12x ROAS on retargeting. Cost per purchase was 16 percent lower than cold traffic. The setup used verified purchase events, Meta CAPI support, retargeting audiences and funnel segmentation.

🎯 WHAT I WORK ON

🔎 Google Ads
Search, Shopping, Performance Max, Display, and YouTube campaigns. Keyword research, negative keywords, match types, Responsive Search Ads, ad group structure, Merchant Center checks, conversion actions, search term cleanup, landing page feedback, and bid strategy progression from Maximize Clicks to Target CPA or Target ROAS.

I separate high-intent searches, brand terms, competitor terms, product/service groups, remarketing, and Shopping or PMax when the account has enough data.

📱 Meta Ads
Facebook and Instagram campaigns for ecommerce sales, lead generation, cold acquisition, retargeting, offer testing, creative testing, audience testing, custom audiences, lookalikes, product catalog retargeting, and full-funnel reporting.

For Meta, I focus on audience temperature, creative angles, hook quality, offer clarity, budget allocation, retargeting structure, and whether the campaign is generating real buyers or qualified leads.

🧪 Creative Testing and Scaling
Paid ads are not only a media buying problem. A weak hook, unclear offer, poor landing page, wrong audience temperature, or missing retargeting angle can break performance even when campaign settings look fine.

I use Meta Ads Library research, competitor analysis, customer pain point research, AI-assisted research, and funnel review to build better test ideas: benefits, bundles, social proof, urgency, objections, product demos, UGC ideas, consultation angles, trust signals, WhatsApp/call funnels, and landing page match.

Winners do not get scaled blindly. I check CPA, CPL, ROAS, MER, frequency, conversion quality, creative fatigue, and tracking accuracy before increasing budget.

📊 Conversion Tracking
GTM, GA4 ecommerce, Google Ads conversion tracking, Enhanced Conversions, Meta Pixel events from ViewContent to Purchase, Meta CAPI with deduplication, EMQ optimization, lead form tracking, button click tracking, thank-you page tracking, call/WhatsApp tracking where possible, and purchase value tracking.

I do not just check green lights. I verify events against backend/test transaction data, purchase values, event IDs, and platform diagnostics before scaling spend.

⚙️ HOW I WORK

Audit: campaign structure, search terms, budgets, audiences, creatives, landing pages, conversion actions, GA4, GTM, Pixel/CAPI, retargeting audiences, gaps, and recent changes.

Plan: what to pause, what to fix, what to test, what to scale, what data is missing, and whether the account needs better tracking, creative, search intent, landing pages, or reporting.

Execute: campaign setup, budget allocation, search term optimization, negatives, creative testing, audience structure, retargeting, bid strategy, tracking fixes, and reporting around your funnel, margin, target CPA, CPL, or ROAS.

🛠 PLATFORMS
Shopify with native supported tracking for non-Plus checkouts, Customer Events where needed, WordPress, WooCommerce, Google Ads, Meta Ads Manager, GTM, GA4, Google Merchant Center, Meta Events Manager, Looker Studio, Tag Assistant, Pixel Helper, Chrome DevTools, Canva, and AI tools.

✅ WHY CLIENTS CHOOSE ME
Most freelancers either run ads or set up tracking. I combine both because campaign performance and measurement are connected.

Tracking alone is not enough. The offer, creative angle, landing page, audience, retargeting, budget, reporting, and scaling plan all need to work together.

I do not promise fixed ROAS before seeing your account, margin, funnel, and tracking setup. What I can promise is honest analysis, clean execution, verified tracking, optimization, and clear communication.

Hassan