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Presentation
Hi there! I'm Hayley. I help SaaS companies grow their pipeline with audience-centric content strategy and high-converting SEO + AEO content. For 6+ years, I've partnered with startups and established businesses like Frontify, Zapier, PairSoft, and HubSpot to create content that attracts the right buyers and turns them into customers.
My work includes content strategy, blog and resource writing, SEO/AEO optimization, and brand messaging that actually represents your company and speaks to your audience. Here are some of the results I've delivered:
- Generated 100 organic leads with minimal spending.
- Won the #1 and #2 spots in Google search for the same long-tail keyword (two separate blog posts)
- Wrote a blog post that's ranked in the top 4 spots of the 1st SERP for 13+ months
- Launched a B2B SaaS business in a competitive industry onto the 1st SERP for 10 pre-selected keywords.
If you’re a SaaS founder or marketing director looking for content that ranks, engages prospects, builds your brand authority, and drives pipeline, let’s talk.
My work includes content strategy, blog and resource writing, SEO/AEO optimization, and brand messaging that actually represents your company and speaks to your audience. Here are some of the results I've delivered:
- Generated 100 organic leads with minimal spending.
- Won the #1 and #2 spots in Google search for the same long-tail keyword (two separate blog posts)
- Wrote a blog post that's ranked in the top 4 spots of the 1st SERP for 13+ months
- Launched a B2B SaaS business in a competitive industry onto the 1st SERP for 10 pre-selected keywords.
If you’re a SaaS founder or marketing director looking for content that ranks, engages prospects, builds your brand authority, and drives pipeline, let’s talk.
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Background
Content Strategist / Content Program Manager
- Hired, onboarded, and managed an external team
- Advised executive leadership on messaging during the brand consolidation project
- Created buyer personas and value proposition canvases for the PairSoft brand
- Edited website copy for new PairSoft brand launch
- Collaborated cross-functionally with the Sales, ABM, and Channel leadership
- Built monthly calendars for content marketing and nurture campaigns
- Developed an execution plan for content creation, publication, promotion, and maintenance
- Conducted ongoing SEO research for content strategy
- Conducted SEO research (and reviewed existing keywords) for PairSoft marketing activities
- Audited PairSoft content assets to inform content strategy
- Facilitated discussions with PairSoft product experts and internal stakeholders
- Conducted competitor analysis
- Wrote content for outbound, ABX, sales, content marketing, and nurture campaigns
- Monitored campaign and content performance and developed strategies for improvement
- Advised executive leadership on messaging during the brand consolidation project
- Created buyer personas and value proposition canvases for the PairSoft brand
- Edited website copy for new PairSoft brand launch
- Collaborated cross-functionally with the Sales, ABM, and Channel leadership
- Built monthly calendars for content marketing and nurture campaigns
- Developed an execution plan for content creation, publication, promotion, and maintenance
- Conducted ongoing SEO research for content strategy
- Conducted SEO research (and reviewed existing keywords) for PairSoft marketing activities
- Audited PairSoft content assets to inform content strategy
- Facilitated discussions with PairSoft product experts and internal stakeholders
- Conducted competitor analysis
- Wrote content for outbound, ABX, sales, content marketing, and nurture campaigns
- Monitored campaign and content performance and developed strategies for improvement
Bachelor of Arts
Bachelor of Arts in English
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday ▪ Today
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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