Igor Somov
Saint Petersburg, Russia
Igor Somov
Competitive Analysis for Local Service Businesses
Category : Marketing and sales
I am a self-employed Marketing Strategist specializing in helping local offline service-based businesses grow their revenue and attract more customers.
I work with restaurants, cafes, fitness clubs, gyms, dental clinics, beauty salons, medical centers, auto services, and other local service businesses.
My main services include:
Competitive analysis (5–10 key competitors) with clear insights and differentiation opportunities In-depth customer research using the Jobs to Be Done (JTBD) framework — mapping functional, emotional, and social jobs
Well-founded hypotheses about your target audience and the real reasons clients choose you or go to competitors
Full practical marketing strategy: positioning, customer journey, content plan, offline promotions, and actionable growth steps
I deliver clear, ready-to-implement deliverables that help business owners deeply understand their customers and stand out from the competition. All recommendations are practical and tailored specifically to your type of business and local market.
Typical turnaround time: 3–7 days depending on the package.
I combine fast and structured research with human strategic thinking to provide high-quality marketing support without the cost of a full agency.
Ideal for owners of local service businesses who want professional marketing help and concrete results.
Currently accepting new projects. Feel free to message me with details about your business — I’ll be happy to discuss how I can help you grow.
I work with restaurants, cafes, fitness clubs, gyms, dental clinics, beauty salons, medical centers, auto services, and other local service businesses.
My main services include:
Competitive analysis (5–10 key competitors) with clear insights and differentiation opportunities In-depth customer research using the Jobs to Be Done (JTBD) framework — mapping functional, emotional, and social jobs
Well-founded hypotheses about your target audience and the real reasons clients choose you or go to competitors
Full practical marketing strategy: positioning, customer journey, content plan, offline promotions, and actionable growth steps
I deliver clear, ready-to-implement deliverables that help business owners deeply understand their customers and stand out from the competition. All recommendations are practical and tailored specifically to your type of business and local market.
Typical turnaround time: 3–7 days depending on the package.
I combine fast and structured research with human strategic thinking to provide high-quality marketing support without the cost of a full agency.
Ideal for owners of local service businesses who want professional marketing help and concrete results.
Currently accepting new projects. Feel free to message me with details about your business — I’ll be happy to discuss how I can help you grow.
Portfolio
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
Since 2023, I have been working as an independent Market Research Analyst and Competitive Intelligence specialist, focused on service-based businesses — dental clinics, fitness clubs, restaurants, and fine dining.
I deliver structured, visually polished competitive intelligence reports that include price benchmarking, weighted scorecards, spider chart positioning, critical gap analysis, and a concrete step-by-step action plan — everything a business owner needs to identify hidden growth opportunities and strengthen their competitive position.
To date, I have completed a range of competitive analyses for clients in Dubai Marina, JBR, and London W1, covering markets such as premium fitness, cosmetic dentistry, mid-range dining, and fine dining. Each report is delivered as a professional PDF + Excel package, ready to act on immediately.
I work with local businesses in the UAE, UK, and Europe who want clarity on where they stand — and exactly what to do about it.
I deliver structured, visually polished competitive intelligence reports that include price benchmarking, weighted scorecards, spider chart positioning, critical gap analysis, and a concrete step-by-step action plan — everything a business owner needs to identify hidden growth opportunities and strengthen their competitive position.
To date, I have completed a range of competitive analyses for clients in Dubai Marina, JBR, and London W1, covering markets such as premium fitness, cosmetic dentistry, mid-range dining, and fine dining. Each report is delivered as a professional PDF + Excel package, ready to act on immediately.
I work with local businesses in the UAE, UK, and Europe who want clarity on where they stand — and exactly what to do about it.
Over the past 5+ years as an HR Manager in a recruitment agency, I developed solid expertise in labor market analysis, target audience research using the JTBD framework, and competitive intelligence applied to talent acquisition.
My work included competitor landscape reviews, candidate attraction strategies, in-depth research into the needs and pain points of both businesses and job seekers, and development of positioning and marketing materials for clients.
This analytical foundation — researching markets, identifying gaps, and translating findings into actionable strategies — directly underpins my current specialisation in competitive intelligence and market analysis for local service businesses across the UAE, UK, and Europe.
My work included competitor landscape reviews, candidate attraction strategies, in-depth research into the needs and pain points of both businesses and job seekers, and development of positioning and marketing materials for clients.
This analytical foundation — researching markets, identifying gaps, and translating findings into actionable strategies — directly underpins my current specialisation in competitive intelligence and market analysis for local service businesses across the UAE, UK, and Europe.
- 🇬🇧 English
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