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ikekpeazu paul

Ikekpeazu paul

Email marketing expert
📍 Lagos, Nigeria · (0) · Member since July 2025
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I'm a results-driven Email Marketing Expert with a passion for turning data into conversions and campaigns into customer relationships. With over 5 years of hands-on experience in crafting high-performing email strategies, I specialize in helping brands build stronger connections with their audiences, boost engagement, and drive measurable ROI.

From welcome sequences to re-engagement campaigns, every email I create is backed by strategy, psychology, and a deep understanding of consumer behavior. I’m fluent in tools like Mailchimp, Klaviyo, HubSpot, and ActiveCampaign, and I’ve successfully managed campaigns for eCommerce brands, SaaS companies, and B2B service providers.

Whether it’s growing your list, improving open rates, or reducing churn, I bring a full-funnel perspective and a test-and-optimize mindset to every project. If you're looking for someone who blends creative thinking with data-driven decision-making to get real results from email marketing — let’s connect.
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Background

Email Marketing Specialist
Digital Growth Agency · 21/03/2021 – Today
Lead the strategy, execution, and optimization of email marketing campaigns for a portfolio of eCommerce and B2B clients. Responsibilities include creating high-converting email flows (welcome series, abandoned cart, post-purchase), A/B testing subject lines and content, segmenting audiences for personalization, and analyzing performance metrics to improve engagement and ROI. Successfully increased average open rates by 28% and click-through rates by 15% through data-driven experimentation and continuous optimization. Proficient with platforms including Klaviyo, Mailchimp, and HubSpot.
Bachelor of Engineering in Mechatronics
federal university of Oye-Ekiti · 2019 – 2023
Completed a multidisciplinary engineering program combining mechanical, electrical, electronics, and computer engineering. Gained hands-on experience in automation systems, robotics, control systems, and embedded programming. Developed a strong foundation in system integration and problem-solving, with practical projects involving PLC programming, sensor integration, and intelligent systems. This degree sharpened my analytical and technical skills, which I now apply in data-driven roles such as email marketing automation and CRM system optimization.
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Klaviyo Product Certification
20/05/2020
Successfully completed the Klaviyo Product Certification, demonstrating advanced knowledge of Klaviyo's email and SMS marketing platform. Gained hands-on experience with customer segmentation, automated flows, A/B testing, campaign performance analysis, and integrations with eCommerce platforms like Shopify and WooCommerce. This certification confirms proficiency in building high-converting, data-driven marketing campaigns tailored to customer behavior.
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Working hours

Monday â–ª Today
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed

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