Insha Arif

Editing short-form video content for a UAE real-estate client, delivering reels and ad creatives published across their social channels.
Managing the client's Instagram account end to end — content planning, publishing cadence, captions, and community engagement.
Producing original content independently, handling concept, shoot, edit, and publishing for self-directed brand and product reels.
Building edits around retention — hook-first pacing, on-screen text, and sound-off readability suited to platform behaviour.
Tracking performance across published content and adapting formats and hooks based on reach and engagement patterns.

Delivered 30+ posts per month across Instagram and relevant platforms, maintaining consistent brand reach and publishing cadence.
Developed engaging content strategies, storytelling formats, and creative hooks to organically grow the brand's audience.
Planned and executed Reels, posts, and social media campaigns aligned with the Purpose brand identity.
Drove engagement, reach, and community interaction through innovative content ideas and consistent publishing.
Monitored performance insights and optimised content strategies based on engagement metrics and audience behaviour.
Contributed creative concepts and campaigns to strengthen brand positioning and digital community growth.

Managing branding and content operations for 4 client brands simultaneously, delivering 16 posts per client per month — 64+ pieces of content monthly.
Leading a cross-functional team of 8 people across design, content, and operations to ensure timely and on-brand delivery.
Creating campaign copy, social media content, scripts, and brand assets for clients across UAE and Indian markets.
Planning and maintaining structured monthly content calendars, overseeing end-to-end publishing workflows.
Coordinating with designers, editors, and business teams across time zones to ensure consistent content delivery.

Managed end-to-end influencer campaigns for 5 influencers and led social media strategy for Keyci Skincare brand.
Planned and executed 360-degree marketing strategies, coordinating influencer onboarding, collaboration execution, and performance tracking.
Played a key role in campaign ideation, creator briefing, and content approval workflows for high-visibility campaigns.
Worked closely with design, content, and client teams to ensure strong brand positioning and consistent messaging.
Handled social media management, paid promotions, market research, and data-driven content optimization.