Iqra Iftikhar

I am a professional Media Buyer with over 3 years of experience managing and scaling performance-driven campaigns on Meta (Facebook & Instagram) and Google Ads. I specialize in building data-backed advertising strategies that generate high-quality leads and deliver strong returns on ad spend.

I have worked with a wide range of industries including real estate, construction, automotive services, dental clinics, and other local service businesses. My experience includes helping real estate and construction companies generate consistent buyer and seller leads, supporting auto spa businesses in increasing bookings, and assisting dental practices in attracting qualified patient inquiries.

My approach focuses on the full advertising ecosystem from audience research and campaign setup to creative direction, A/B testing, tracking, and continuous optimization. I ensure every campaign is structured to maximize performance and aligned with clear business objectives.

Core expertise includes:

Meta Ads (Facebook & Instagram) campaign management
Google Ads (Search, Display, and Local campaigns)
Lead generation for local and service-based businesses
Conversion tracking and funnel optimization
Retargeting and scaling strategies

My goal is to help businesses turn paid advertising into a consistent and scalable growth channel through strategic execution and performance-focused marketing.