Ivana Novak

Wordpress & Woocommerce Design for Beauty

Category : E-commerce website creation

Premium WooCommerce Specialist | WordPress Designer & SEO Expert

About the Service:
I help brands bridge the gap between high-end minimalist aesthetics and heavy-duty e-commerce functionality. As the founder of Balconnect, I don’t just build websites; I create high-converting digital ecosystems that look premium and rank on Google.

With over a year of consistent agency growth and 4 professional certifications (SEO, SMM, Analytics, and Digital Marketing Management), I specialize in the "Quiet Luxury" design style—clean, sophisticated, and effective.

What I Offer:
Custom WooCommerce Development: Full store setup, including complex shipping logic (FedEx), international tax/DDP calculations, and advanced product bundling to increase your Average Order Value.

Strategic SEO Optimization: From technical on-page setup to content strategy. I build sites that aren't just beautiful but are visible to your target audience from Day 1.

Premium Brand Identity: Beyond the web, I provide cohesive visual branding, including professional logo design and high-end social media assets (Canva/CapCut) that align with your brand's voice.

User-Centric Design: Specialized in Elementor-based builds that are mobile-first, fast-loading, and easy for you to manage after hand-off.Why Choose Me?
Certified Expertise: Accredited Digital Marketing Manager with specialized training in AI Prompt Engineering.

Holistic Approach: I handle everything from the initial logo and social media presence to the final SEO-optimized checkout flow.

Focus on Beauty & Wellness: I have deep experience (and a personal passion) for natural cosmetics and wellness brands, understanding the visual nuances of the industry.

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Portfolio

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Working hours

Monday:08h00 To 18h00
Tuesday:08h00 To 18h00
Wednesday:08h00 To 18h00
Thursday:08h00 To 18h00
Friday:08h00 To 18h00
Saturday:Not available
Sunday:Not available

Certificates

SEO 16/12/2025
I specialize in data-driven SEO strategies that increase organic visibility and drive high-intent traffic. My HubSpot certification validates my ability to stay ahead of search engine algorithms by focusing on user intent and authority. My core SEO expertise includes:

Technical SEO & Site Architecture: Ensuring websites are fast, mobile-optimized, and easy for search engines to crawl (especially within the WordPress/WooCommerce ecosystem).
The Topic Cluster Model: Moving beyond simple keywords to build 'Topic Clusters' that establish brand authority and dominate niche search results.

On-Page & Content Optimization: Crafting SEO-optimized copy and metadata that balances search engine requirements with a premium user experience.
Google Analytics Certified Specialist 24/11/2025
Certified Digital Marketing Expert | Google Analytics & Strategy
I help businesses grow by combining high-end creative design with rigorous data analysis. As a Google Analytics Certified professional, I don't just guess what works—I use real-time data to optimize your sales funnel and maximize your return on investment (ROI).

My Analytical Expertise Includes:
Performance Tracking: Setting up and monitoring Google Analytics to track user journeys from the first click to the final purchase.

E-commerce Insights: Deep-dive analysis of your WooCommerce store to identify which products are performing best and where customers are dropping off.

Conversion Rate Optimization (CRO): Using data to refine your website’s design and SEO strategy, ensuring that your traffic actually turns into revenue.

Data-Driven Strategy: Integrating insights from Google Analytics with my HubSpot SEO and Social Media certifications to create a holistic marketing powerhouse for your brand.
Digital Marketing Manager 08/07/2025
Accredited Digital Marketing Manager (Certified in Serbia)

I have completed a comprehensive, multi-month accredited program for Digital Marketing Management. This intensive training has equipped me with a 360-degree understanding of the digital ecosystem, combining creative design with technical execution. My expertise includes:

Strategic Web Design: Expert proficiency in WordPress, using both Elementor and Divi to build high-converting, responsive websites.

Visual Branding & Design Psychology: Deep understanding of color psychology and typography, executed through professional-grade Canva and CapCut designs that align with brand identity.

Full-Stack Digital Marketing: Hands-on experience in SEO (technical and on-page), Social Media Management (SMM), and Email Marketing automation.

Content Strategy: Creating cohesive campaigns that integrate video editing, copywriting, and strategic distribution to drive ROI.
Social Media 16/02/2025
I don't just manage social media; I engineer growth. As a HubSpot-certified professional, I apply an Inbound Marketing approach to social platforms. This means every post, reel, and caption is strategically designed to guide potential customers from discovery to purchase. My certification confirms my expertise in:

Social Media Strategy & Auditing: Developing comprehensive plans that align with business goals.

Content Performance & Analytics: Measuring ROI and optimizing content based on data, not guesses.

Inbound Social Selling: Leveraging social platforms to build high-value relationships and drive conversions.

Community Management: Building loyal, engaged brand communities through sophisticated social listening."