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Presentation
I am an economics graduate and certified digital marketer (Google, HubSpot) with hands-on experience in team leadership, budget management, and performance reporting.
I help businesses increase their online visibility and customer acquisition through:
SEO and SEM strategy
Social media campaign management (Facebook, Instagram)
Email marketing and content planning
Performance tracking and ROI analysis
I work with you from goal-setting to execution, providing clear reports and actionable insights so you can focus on growing your business.
I help businesses increase their online visibility and customer acquisition through:
SEO and SEM strategy
Social media campaign management (Facebook, Instagram)
Email marketing and content planning
Performance tracking and ROI analysis
I work with you from goal-setting to execution, providing clear reports and actionable insights so you can focus on growing your business.
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Background
Financial Services Specialist
Managed daily financial transactions and reconciled reports – a skill directly transferable to marketing budget tracking and campaign spend analysis.
Prepared and reconciled daily financial reports, ensuring data integrity and accuracy – essential for measuring marketing campaign performance (ROI, CPA, ROAS) .
Analyzed client financial information to support credit and investment decisions – demonstrating analytical and customer insight skills relevant to market research and audience segmentation.
Collaborated with internal teams to present data findings and support strategic decisions – similar to reporting marketing results to senior management.
Prepared and reconciled daily financial reports, ensuring data integrity and accuracy – essential for measuring marketing campaign performance (ROI, CPA, ROAS) .
Analyzed client financial information to support credit and investment decisions – demonstrating analytical and customer insight skills relevant to market research and audience segmentation.
Collaborated with internal teams to present data findings and support strategic decisions – similar to reporting marketing results to senior management.
Humanitarian Field Coordinator
Led a volunteer team of +40 people – responsible for planning, resource allocation, and execution of emergency aid distribution under tight deadlines and budget constraints.
Applied MEAL methodologies (Monitoring, Evaluation, Accountability, Learning) to track project progress, measure outcomes against KPIs, and prepare structured performance reports for senior stakeholders.
Coordinated logistics and negotiated with multiple external partners (suppliers, logistics providers, local agencies) to ensure timely delivery of aid.
Conducted field-level needs assessments to understand beneficiary profiles, preferences, and gaps – using surveys, direct interviews, and data synthesis.
Applied MEAL methodologies (Monitoring, Evaluation, Accountability, Learning) to track project progress, measure outcomes against KPIs, and prepare structured performance reports for senior stakeholders.
Coordinated logistics and negotiated with multiple external partners (suppliers, logistics providers, local agencies) to ensure timely delivery of aid.
Conducted field-level needs assessments to understand beneficiary profiles, preferences, and gaps – using surveys, direct interviews, and data synthesis.
Bachelor’s Degree in Economics
Bachelor’s Degree in Economics section of Banks and Insurance
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(Great Learning) – Introduction to Digital Marketing
SEO, SEM, Social Media, PPC, AI Marketing Tools
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(Google Digital Garage): Fundamentals of Digital Marketing
Inbound Strategy, Content Marketing, Social Media
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(SPHERE) Standards Course
The SPHERE Course (A set of principles and minimum humanitarian standards in four technical areas of humanitarian response)
Key skills: improve the quality of humanitarian assistance and the accountability of humanitarian actors to their constituents, donors and affected populations
Learned to improve quality and accountability of programs – similar to ensuring brand consistency and marketing message effectiveness.
Key skills: improve the quality of humanitarian assistance and the accountability of humanitarian actors to their constituents, donors and affected populations
Learned to improve quality and accountability of programs – similar to ensuring brand consistency and marketing message effectiveness.
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(CHS) Core Humanitarian Standard
sets out Nine Commitments that Organisations and individuals involved in humanitarian response can use to improve the quality and effectiveness of the assistance they provide
Key skills: communication, critical thinking , and problem-solving
Key skills: communication, critical thinking , and problem-solving
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(MEAL)Monitoring, Evaluation, Accountability, and Learning
Onsite Course at |EPDC| (St Ephrem Patriarchal Development Committee) applied MEAL methodologies to track project progress, measure outcomes, and ensure accountability. Prepared detailed reports and presentations to communicate project findings and data to stakeholders.
Key skills: Data Analysis, Reporting, Project Evaluation Frameworks, Accountability Mechanisms.
Applied data analysis, reporting, project evaluation frameworks, and accountability mechanisms – directly applicable to campaign performance analysis, KPI tracking, and marketing ROI measurement
Key skills: Data Analysis, Reporting, Project Evaluation Frameworks, Accountability Mechanisms.
Applied data analysis, reporting, project evaluation frameworks, and accountability mechanisms – directly applicable to campaign performance analysis, KPI tracking, and marketing ROI measurement
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(TOT) Training of Trainers
Workshop Onsite Course at (Syrian Positives Institute)
Key skills: Workshop facilitation, instructional design, peer mentoring
Key skills: Workshop facilitation, instructional design, peer mentoring
🇬🇧English 🇲🇦Arabic
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday â–ª Today
From08h00To18h00
Saturday
Closed
Sunday
Closed
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