JAKE RUSSELL

I’m a US-born entrepreneur who has lived and worked in Mexico for 10 years. Since 2016 I’ve built and run a CPG brand with national retail presence. I know firsthand what it takes to get a food or beverage product onto Mexican shelves.

I work every day with the players who decide what sells in this market: national supermarket chains, regional distributors, convenience-channel brokers, hotel and on-premise accounts, co-packers and ingredient suppliers. I know how Mexican buyers think, what the consumer is asking for right now, and which doors to knock on.

I’m fully bilingual in English and Spanish and comfortable reaching out to anyone from a family-owned distributor to a category director at a multinational. If you want to bring an international product into Mexico, I can find the right partner, make the first contact, and turn it into a qualified conversation. I can also connect you with original Mexican food and beverage producers looking for international buyers.

What I bring:

Direct experience selling into Mexican modern retail (autoservicio), convenience and on-premise channels
An active network of distributors, retailers, manufacturers and suppliers across Mexico
Hands-on knowledge of product development, shelf-stable packaging and pricing for the Mexican market
Bilingual, results-driven outreach (LinkedIn, email, phone, in person)