Javier Martinez Ayala

I run AI consulting the way it should be run: measure first, build second.

Most freelancers selling "AI automation" on Upwork pitch the same thing — a chatbot, a Zapier flow, a generic GPT wrapper. That works for tiny tasks. It fails the moment your business is real.

I work with SMB and mid-market teams (20–500 employees) where back-office load is visible and a 20–30% operational lift moves the P&L. My deliverables are economic models with confidence intervals, not slide decks full of buzzwords.

HOW I ENGAGE

I offer four service tiers — every client picks the entry point that fits, then graduates up.

1. AI Opportunity Audit — $250–500 (1–2 weeks, fixed price)**
A diagnostic that maps your acquisition / delivery / support flows, decomposes them into micro-tasks, and produces an economic model showing where AI actually pays back. You leave with:
• A prioritized opportunity matrix (impact × effort)
• Projected savings per opportunity with break-even dates
• A 90-day implementation roadmap
• An executive deck (5 slides) for your team or board

2. Quick Wins Sprint — $500–1000 (30–90 days, fixed price)**
We ship the 1–3 highest-ROI items from the audit. Typical examples:
• Lead routing and qualification automation
• Document classification and data extraction
• Scheduling automation
• Automated reporting (executive dashboards)
• CRM update automation
• Customer support routing with intent detection

3. Strategic Implementation — $1000–1500 (3–6 months, fixed or milestone)**
Deeper integrations and rebuilds:
• Voice AI for inbound calls / appointments
• RAG over internal documentation
• Customer support AI with human escalation
• Onboarding automation end-to-end
• CRM/ERP rebuilds with AI workflows baked in

4. AI Operations Retainer — $500–1,000/month
Once it ships, we keep it running, improve it, and catch new opportunities. Includes monthly performance review, prompt/rule tuning, deliverability monitoring, dashboards, and proactive suggestions for the next sprint.

WHAT I'M NOT

• I'm not the cheapest. If you need a $500 chatbot, I'm wrong for you.
• I don't sell "AI strategy" without implementation. I'm the consultant who ships.
• I don't lock you into proprietary tools. Everything I build runs on stacks you can maintain or migrate (n8n, Supabase, Claude API, Node/TypeScript, your existing CRM).

VERTICALS I KNOW WELL

I prioritize industries where I have a track record and the back-office load is real:

• Property management (lead response, maintenance coordination, tenant CX)
• Accounting / bookkeeping firms (document processing, reconciliation, reporting)
• Legal boutique (intake, research, document summaries, compliance)
• Logistics / last-mile (scheduling, claims, reporting)
• Healthcare non-critical (clinics, dental — reminders, intake, reactivation)
• Manufacturing mid-market (orders, purchasing, QA documentation)
• B2B services with viable outbound (SaaS, agencies)

If you're in one of these, we're going to move fast because I know the workflow.

STACK

• **AI:** Claude (Anthropic), GPT-4, Gemini — model-agnostic where it makes sense
• **Orchestration:** n8n (preferred), Zapier, custom Node services
• **Backend:** Node.js, TypeScript, Supabase, PostgreSQL
• **Voice:** Twilio + Deepgram + ElevenLabs / OpenAI realtime
• **Document AI:** Claude vision, Mistral OCR, Mammoth
• **Frontend:** React, Vite, Tailwind (when needed for client portals or dashboards)
• **Internal ops:** Paperclip agents on top of Claude — same stack I deliver

HOW WE START

The first conversation is always free. 30 minutes — I'll ask about your operations, what you've tried, where the bottlenecks are. If I can help, I'll send a written proposal within 48 hours with scope, timeline, deliverables and a fixed price. No surprises.

If we're not a fit, I'll tell you and (when possible) point you to someone who is.

CREDENTIALS / TRUST

• Based in Copenhagen, serving clients across US, LatAm, Europe and Australia
• Production-grade deployments (not POCs that die)
• Fixed-price proposals — you know the cost up front
• 90-day post-launch support included on all sprints and implementations

Direct booking on my website