am a digital marketing specialist with over 2 years of experience managing paid advertising campaigns on Facebook, Instagram, and TikTok for SMEs, startups, and growing e-commerce brands. My expertise covers the full campaign lifecycle, from audience research and ad copywriting to creative briefing, campaign setup, ongoing optimization, and detailed performance reporting.

I help businesses stop wasting ad spend on campaigns that do not convert. Every campaign I run is built around a clear objective, a well-defined audience, and a strategy grounded in real data. I do not just launch ads and disappear. I monitor performance consistently, run A/B tests on creatives and copy, refine targeting as the data comes in, and deliver weekly reports in plain language so you always know what your budget is doing and what is being done to improve results.

My recent campaigns have achieved a return on ad spend between 2.32x and 2.79x across consumer goods and e-commerce categories, with budgets ranging from PHP 1,000 to PHP 2,000 per campaign. I have experience growing brand accounts from zero to over 1,000 percent follower growth in six months through a combination of paid campaigns and organic strategy, and I have managed Meta Business Suite, Ads Manager, Facebook Pixel, and TikTok Ads Manager hands-on throughout my career.