John Paul

I’m a Digital Marketing Specialist and Data Analyst with 2+ years in hospitality, focused on building data-driven booking systems that improve performance across the entire guest journey. My strength lies in combining marketing automation, analytics, and conversion strategy to drive measurable results.

Core Expertise:

Direct booking funnel optimization (landing pages + CRO)
WhatsApp automation and instant response systems
CRM setup and pipeline tracking (HubSpot, Pipedrive)
Workflow automation using Make.com
Multi-channel paid ads (Meta & Google)
Marketing analytics and performance tracking (Power BI)

I design and implement end-to-end booking systems that reduce response time, improve conversion rates, and increase direct revenue while lowering OTA dependency.

With certifications in Digital Marketing, Power BI, and Business Strategy, I bring a strong blend of technical execution and strategic thinking.

If you're looking to increase direct bookings and build a scalable, data-driven marketing system—let’s connect.