🌟 Joseph Lim — Brand & Marketing Consultant (Singapore)

About Me
Hi, I’m Joseph Lim, a Brand Manager with over 8 years of experience in brand development, digital marketing, and strategic growth planning. I’ve worked with both established and emerging brands to build visibility, boost sales, and create meaningful customer engagement. From developing marketing strategies to managing e-commerce expansion, I help businesses grow through strong branding and smart digital execution.

Services Offered
✅ Brand Strategy & Development
Build a clear brand identity and positioning strategy
Develop brand guidelines and messaging frameworks
Conduct competitor and market analysis for strategic insights

✅ Digital Marketing & Social Media Management
Plan and manage content calendars across multiple platforms
Create engaging social media campaigns to boost visibility and follower growth
Develop targeted ads (Google Ads, Meta Ads) to increase reach and conversion

✅ E-Commerce & Retail Growth
Optimise online store presence for better sales performance
Strengthen partnerships with e-commerce and retail platforms (e.g. Robinsons, Metro, KrisShop)
Apply consumer behaviour insights to improve browsing and conversion rates

✅ Creative & Content Production
Design marketing materials and product packaging aligned with brand direction
Develop video and digital assets using creative tools and AI technologies
Improve visual consistency and storytelling across marketing channels

✅ Training & Customer Engagement
Conduct brand and product training for sales teams or beauty advisors
Redesign customer service workflows to enhance satisfaction and retention

Why Choose Me
💡 Proven record of achieving 200% sales growth and top 5 brand rankings in major retail outlets
📈 Skilled in digital strategy, market analytics, and creative content development
🤝 Experienced collaborator — I’ve worked with stakeholders across marketing, retail, and trade sectors
🌱 Committed to sustainable business practices and continuous improvement

Tools & Skills
Microsoft Office Suite (Word, Excel, PowerPoint)
Adobe Photoshop
IBM SPSS Statistics
SQL (Learning)
Japanese Language (Basic)

Languages
English
Chinese