Karma Wei

I am a dedicated Overseas Marketing Specialist with over 3 years of hands-on experience in building and executing full-funnel marketing strategies for B2B brands targeting the global market. My core mission is to help businesses expand their international presence, engage with overseas audiences authentically, and drive measurable growth through data-informed strategies and compelling content.

What I Offer:
1. End-to-End Social Media Management: I manage the complete lifecycle of your overseas social media channels (LinkedIn, Facebook, Instagram, TikTok, Twitter, YouTube). From strategy and content calendar planning to daily posting, community engagement, and performance analytics, I ensure your brand voice resonates globally.
2. Data-Driven Content Creation & Campaigns: I don't just create content; I create content that converts. I specialize in producing high-quality, platform-optimized copy, graphics, and videos. I have a proven track record of planning and executing integrated campaigns (like webinar series and major exhibition promotions) that generated over 3,000 qualified registrations and consistently grew follower bases.
3. Performance Tracking & Optimization: I believe in clear ROI. I set up tracking, analyze key metrics (engagement, leads, traffic), and provide transparent reports. My experience in managing paid ad budgets across Meta and TikTok means I can optimize spending to maximize your return on investment.
4. Cross-Cultural Communication & Localization: Fluent in English (IELTS 7) and with practical experience collaborating in international teams, I bridge the cultural gap. I ensure your messaging is not only grammatically correct but also culturally appropriate and effective for your target audience.

Why Work With Me:
Full-Process Ownership: I can independently handle projects from concept to completion, saving you management overhead.
Strategic & Executive Balance: I combine strategic thinking (building marketing models, SOPs) with solid execution skills (shooting and editing videos myself).
A Partner, Not Just a Vendor: I aim to understand your business goals deeply. I proactively give strategic advice and tailored solutions, as demonstrated in my past roles where I supported channels that attracted 50,000+ monthly users.

I am passionate about using my skills to help brands succeed on the world stage. Let's discuss how I can support your global marketing goals.