Presentation
Professional Background
Personal blog and social media manager for poetry and lifestyle.
Creative communications professional with expertise spanning internal communications, marketing, and creative strategy. Skilled at transforming complex ideas into engaging, brand-aligned copy and creative campaigns that drive clarity and connection. Extensive experience partnering with business units on internal communications initiatives and implementing and managing corporate, cloud-based intranets. Proven track record in copywriting, editing, campaign development, and storytelling across corporate, digital, and creative platforms.
Portfolio
Offered services
Background
Spearheaded discovery, research, implementation, and onboarding of cloud-based employee platform, Simpplr.
Increased intranet content engagement 35% above industry benchmark, and reduced corporate email.
Manage Simpplr vendor relationship, strategic initiatives, and day-to-day operations of intranet.
Partner with leadership to craft clear, human-centered messaging for newsletter, town hall, and more.
Edit, proofread, and ghost write corporate messaging ensuring consistent tone and accuracy.
Partner with and train a team of intranet site managers, aligning brand values with strategic mission and vision.
Wrote and edited copy for websites, ads, newsletters, and promotional collateral.
Maintained SEO optimized company blog with content for IT industry professionals.
Maintained consistent, engaging social media profiles on LinkedIn, Facebook, YouTube, and Twitter.
Engaged sales team on marketing initiatives and social selling capabilities to grow network and voice share.
Keyword discovery, expansion and optimization – Increased organic search traffic by 4.3% in 2018.
Maintained and updated Lake Restoration’s blog, identified and implemented keywords to drive search demand.
Managed online presence across website and social - Twitter, Facebook, Linkedin and Instagram.
Developed graphics and creative content for product marketing, company logos, promo mailings, and website.
Double minors: Technical Writing and Communication Studies


