Kim Paulo Sierra

Here’s an enhanced and more informative version with automation clearly emphasized and expanded, while keeping the executive-level tone:

I serve as a Manager – Business Intelligence, leading the strategic transformation of data into powerful, executive-level insights that drive enterprise decision-making. I oversee end-to-end business intelligence initiatives, architecting scalable analytics ecosystems that convert complex, raw data into actionable intelligence across the organization. I partner with senior leadership to shape data strategy, define KPIs, and deliver high-impact dashboards and reports that directly influence critical business outcomes.

I specialize in the Microsoft 365 Power Platform (Power BI, Power Apps, Power Automate), SQL, and advanced ETL processes, designing intelligent data and process automations that eliminate manual work and enable real-time, data-driven operations. I leverage tools such as Azure Data Factory, Azure Synapse Analytics, Python, DAX, and SSIS to build automated data pipelines, orchestrate scheduled and event-driven workflows, integrate multiple data sources, and ensure consistent data refresh and validation. I lead high-performing BI teams, enforce strong data governance and best practices, and continuously innovate to elevate analytics and automation maturity—ensuring data is accurate, trusted, timely, and a true competitive advantage for the business.

I serve as a Lead Generation and Marketing Specialist, focused on identifying, building, and scaling high-quality prospect lists that fuel data-driven marketing and sales strategies. I design and execute targeted lead generation campaigns by sourcing, segmenting, and enriching contact data to ensure accuracy, relevance, and high conversion potential across multiple industries and markets.

I specialize in advanced list building using Apollo, Outscraper, and custom Python scripts to automate data extraction, enrichment, validation, and deduplication. I also have hands-on experience leveraging LinkedIn Sales Navigator for precision targeting, account-based prospecting, and decision-maker identification. Through automation, data analysis, and strategic segmentation, I consistently deliver clean, compliant, and actionable lead lists that drive measurable pipeline growth and marketing performance.

I work as a Web Developer specializing exclusively in GoHighLevel (GHL), delivering end-to-end digital solutions that drive automation, conversion, and scalable business growth. I design, build, customize, and optimize high-performing websites, funnels, landing pages, and client portals entirely within the GHL ecosystem, ensuring seamless user experience and brand alignment.

I possess expert-level mastery of every aspect of GHL, including funnel and website development, CRM configuration, workflow automation, pipelines, email and SMS marketing, calendar systems, membership sites, integrations, API connections, and white-label setups. I optimize performance, troubleshoot complex system issues, and implement advanced automation strategies that streamline operations, increase lead conversion, and maximize ROI for businesses across multiple industries.

I work as a Team Lead – App Development, responsible for leading the design, development, and deployment of high-quality applications. I guide and mentor a team of developers while ensuring projects are delivered on time, within scope, and aligned with business objectives. I collaborate closely with stakeholders to translate requirements into scalable and efficient technical solutions.

I specialize in JavaScript and Python, using them to build, optimize, and maintain robust application systems. My role involves overseeing code quality, conducting reviews, implementing best development practices, and resolving complex technical issues. I also contribute to architectural decisions, promote continuous improvement, and foster a collaborative, high-performing development team.