Kruthi Purohit

I help early-stage consumer products get users to stick.

Background:
First PM at Jupiter (India's $600M neobank). Built the product from pre-launch to 2M+ users over 5 years. Led growth & engagement — increased first-time user activation from 32% → 42% through behavioral research and rapid experimentation.

What I do:
- Activation & onboarding audits — find where users drop off, fix it
- User research — behavioral interviews, not surveys
- Product strategy — roadmaps, specs, prioritization for small teams
- Growth experimentation — hypothesis → test → learn cycles
- Community building — built Jupiter's 10K+ member community from zero

Best fit for:
Consumer apps (fintech, health, travel, community)
Founders who need a PM but not full-time
Teams preparing for launch or struggling with retention

Not a fit for:
Enterprise SaaS, B2B, heavy project management, coding

Availability: 20-30 hrs/week | Remote | Can start immediately