Kuan Yu Lai

I am a B2B marketing, sales, and go-to-market (GTM) strategy consultant with over 10 years of experience across the tech, healthcare, and consumer industries.

I previously worked at Microsoft as a Go-To-Market Manager and Regional Partner Marketing Manager, where I led integrated marketing campaigns, product launches, partner marketing programs, and sales enablement initiatives across multiple product lines, including Surface, M365, and AI-related solutions.

My expertise includes:
• Go-to-market strategy and product marketing
• B2B marketing planning and execution
• Sales enablement and sales funnel design
• Lead generation and demand generation
• Sales pipeline strategy and CRM optimization
• Business development and partnership strategy
• Market research and customer segmentation
• Business and growth strategy consulting
• Marketing analytics and performance optimization

I also have hands-on experience in Python, data analysis, and Power BI, allowing me to support data-driven marketing decisions, campaign optimization, sales funnel optimization, and performance tracking.

I support my clients from defining their business, marketing, and sales objectives to planning and launching their projects. I provide practical strategic advice, structured execution plans, and tailored solutions to help companies generate qualified leads, build predictable sales pipelines, improve conversion rates, and grow revenue.

Whether you are a startup entering the market, a SaaS or tech company launching a new product, or a business looking to scale its B2B marketing and sales efforts, I can help you design and execute a clear, results-driven growth strategy.